A cen­tral Web con­tent man­age­ment sys­tem can help reduce costs, while also improv­ing cus­tomer experiences.

Accord­ingly, Volk­swa­gen AG is mov­ing all of its media objects to a cen­tral sys­tem where its global mar­ket­ing force can eas­ily locate pho­tos, video clips, sound files, and doc­u­ments. The result gives cus­tomers on each global web­site the abil­ity to research, review, and even design what could be their next car.

And the solu­tion that makes it pos­si­ble is Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud.Exten­sive automa­tion elim­i­nates man­ual processes—including gath­er­ing infor­ma­tion and materials—and reduces poten­tial sources for error. The result is con­sis­tent global expe­ri­ences that don’t limit local creativity.

Chris­t­ian Adam, Head of Rollout-Teams, Volk­swa­gen AG, says, “With Adobe Expe­ri­ence Man­ager, we can very quickly enter new mar­kets with an appeal­ing Inter­net presence—with a high degree of flexibility—while help­ing ensure a glob­ally uni­form appearance.”

You can check out Volk­swa­gen AG’s full story here.