A cen­tral Web con­tent man­age­ment sys­tem can help reduce costs, while also improv­ing cus­tomer expe­ri­ences.

Accord­ing­ly, Volk­swa­gen AG is mov­ing all of its media objects to a cen­tral sys­tem where its glob­al mar­ket­ing force can eas­i­ly locate pho­tos, video clips, sound files, and doc­u­ments. The result gives cus­tomers on each glob­al web­site the abil­i­ty to research, review, and even design what could be their next car.

And the solu­tion that makes it pos­si­ble is Adobe Expe­ri­ence Man­ag­er, part of Adobe Mar­ket­ing Cloud.Exten­sive automa­tion elim­i­nates man­u­al processes—including gath­er­ing infor­ma­tion and materials—and reduces poten­tial sources for error. The result is con­sis­tent glob­al expe­ri­ences that don’t lim­it local cre­ativ­i­ty.

Chris­t­ian Adam, Head of Roll­out-Teams, Volk­swa­gen AG, says, “With Adobe Expe­ri­ence Man­ag­er, we can very quick­ly enter new mar­kets with an appeal­ing Inter­net presence—with a high degree of flexibility—while help­ing ensure a glob­al­ly uni­form appear­ance.”

You can check out Volk­swa­gen AG’s full sto­ry here.