We are liv­ing in excit­ing times when it comes to tech­nol­o­gy. The pace of change is so incred­i­ble that you can almost take it for grant­ed unless you pause, catch a breath and reflect. Over the course of just this past month, I’ve talked to a retail­er that real­izes it needs to dou­ble the amount of busi­ness it’s dri­ving through the online chan­nel or rapid­ly lose rel­e­vance and mar­ket share. Every bank I talk to is try­ing to grap­ple with under­stand­ing how to improve the mobile expe­ri­ence to help them attract Gen Ys and keep their exist­ing cus­tomer base loy­al.

On a per­son­al lev­el, did you ever think the first thing you would wake and end the day with was your mobile phone? Speak­ing of which, there are more mobile phones in the world than tooth­brush­es. Scary, I know.

It is in this cli­mate of incred­i­ble, mind-blow­ing trans­for­ma­tion that Gart­ner has released their fourth annu­al Web Con­tent Man­age­ment Mag­ic Quad­rant report. This year, the Gart­ner team of Mac­Co­mas­caigh, Gilbert, Tay and Mur­phy call out in their open­ing state­ment that social media, mobile com­put­ing and online chan­nel opti­miza­tion has for­ev­er changed how buy­ers need to think about the three let­ter acronym, “W”, “C”, “M”.

I am proud Gart­ner has rec­og­nized us as a leader in this space. For all of us who are part of the cre­ation of Adobe CQ, it is anoth­er affir­ma­tion that the hours, days, weeks, and years invest­ed are deliv­er­ing val­ue to our cus­tomers across our vec­tors of inno­va­tion of mobile, social, cloud and com­merce, and, fur­ther, that we’re doing so while still ensur­ing the soft­ware remains easy-to-use.  These are the right bets.

Adobe CQ pro­vides a broad­er cus­tomer expe­ri­ence solu­tion, Adobe Web Expe­ri­ence Man­age­ment, with deep archi­tec­tur­al inte­gra­tions across the prod­ucts of the Dig­i­tal Mar­ket­ing Suite, such as Site­Cat­a­lyst [a leader in the Web Ana­lyt­ics Gart­ner Mag­ic Quad­rant].

We’re focused on the chal­lenges of mar­ket­ing in this age of scarce atten­tion, because we believe dri­ving brand loy­al­ty and cus­tomer acqui­si­tions is crit­i­cal to those respon­si­ble for mar­ket­ing and online com­merce.  As dig­i­tal dri­ves greater trans­paren­cy and engage­ment between busi­ness­es and cus­tomers, in order to effec­tive­ly build brand and dri­ve demand, mar­ket­ing has to care about the rel­e­vance of the entire cus­tomer expe­ri­ence.

To all of our cus­tomers who’ve part­nered with us on this jour­ney, we thank you for your sup­port and we’ll strive to con­tin­ue to make sure you have the best solu­tion to build your dig­i­tal busi­ness, one that enhances your real-world pres­ence. Your suc­cess is our suc­cess.

To those explor­ing their dig­i­tal busi­ness strat­e­gy, we believe we can offer great val­ue to your busi­ness. And we’d wel­come the oppor­tu­ni­ty to demon­strate that for you.

To all dig­i­tal mar­keters, we see web con­tent man­age­ment as a cen­tral piece in the abil­i­ty to deliv­er rel­e­vant, per­son­al­ized expe­ri­ences that build long-last­ing cus­tomer rela­tion­ships. In the end, as a dig­i­tal mar­keter myself, I want this to be what dig­i­tal mar­ket­ing rep­re­sents. Dig­i­tal Mar­ket­ing needs to build brands peo­ple trust and cus­tomer expe­ri­ences that aug­ment and dif­fer­en­ti­ate the val­ue of the core prod­uct or ser­vice.

Beyond all the ads and demand-gen­er­a­tion activ­i­ties, I also believe mar­ket­ing can help build last­ing val­ue.

Loni Kao Stark

Direc­tor of Prod­uct, Solu­tion & Indus­try Mar­ket­ing

@lonistark

Gart­ner does not endorse any ven­dor, prod­uct or ser­vice depict­ed in its research pub­li­ca­tions, and does not advise tech­nol­o­gy users to select only those ven­dors with the high­est rat­ings. Gart­ner research pub­li­ca­tions con­sist of the opin­ions of Gartner’s research orga­ni­za­tion and should not be con­strued as state­ments of fact. Gart­ner dis­claims all war­ranties, expressed or implied, with respect to this research, includ­ing any war­ranties of mer­chantabil­i­ty or fit­ness for a par­tic­u­lar pur­pose.