We’ve all done it — clicked the “play” button, cycled through related content, and 30 minutes later found ourselves wondering where the time went.
Do you remember the first couple of videos that got your attention? In my case, they were always striking, unique, funny, and had a powerful soundtrack. We remember videos because they tell a story, and engage our senses. The ability to create that lingering memory is powerful.
Now that technology has begun to enable high quality video production at lower costs, and customers have become our best advocates by sharing videos within their social networks, we are seeing the proliferation of video content across channels and industries. Video is no longer optional, but an essential tool for businesses to remain competitive and relevant to their customers.
At Adobe, we are excited to announce that our Scene7 product, has been recognized as a Strong Performer in “The Forrester Wave™: Online Video Platforms, Q1 2013”, by Forrester Research, Inc. Adobe received the highest score possible in the areas of differentiation and roadmap, video editing features, player customization, extensibility and scalability. Specifically noted was the end to end Adobe video solution from content creation to management to analytics and optimization. It is great to have what we consider to be validation of the work we are doing from an independent research firm.
When I see the unique implementations of video across industries, from brand and community outreach projects, to educational and instructional videos, to product introductions and reviews, I am amazed at the ingenuity and reach that the platform offers our customers.
A toast to all of the digital marketers out there creating video – Cheers to you and lets continue work together to delight our customers!
To request a copy of the Online Video Platforms Forrester Wave™ report and request the latest information from Adobe on video conversion best practices, Visit here.