If you think your organization’s approach to man­ag­ing dig­i­tal assets is clumsy, archaic, and out of date, don’t worry, you are not alone. Many orga­ni­za­tions are often par­a­lyzed by inef­fi­cient processes when cre­at­ing and man­ag­ing dig­i­tal assets, espe­cially when it comes to deliv­er­ing those assets to mul­ti­ple chan­nels. Busi­ness own­ers are forced to rethink how they strate­gize to unlock dig­i­tal con­tent across teams, chan­nels, and partners.

Most orga­ni­za­tions are strug­gling with the same questions:

  • Why can’t I find the dig­i­tal assets I need?
  • How can I eas­ily share mar­ket­ing con­tent with partners?
  • How do I unlock my organization’s cre­ativ­ity to increase revenue?

This year at Adobe Sum­mit from March 4th-8th, in Salt Lake City, Utah, we will have mul­ti­ple ses­sions focused exclu­sively on get­ting the most out of Dig­i­tal Asset Man­age­ment (DAM) for mar­ket­ing and con­tent pub­lish­ing. Join us in Utah and hear the lat­est thought lead­er­ship, real world exam­ples, and tips and tricks to help you get the most value out of your dig­i­tal assets.

In the ses­sion –“Is your dig­i­tal asset man­age­ment strat­egy ready for mul­ti­chan­nel mar­ket­ing?” – we will dis­cuss the new approaches mar­keters are tak­ing to cre­ate, man­age and share dig­i­tal assets. You will also hear thought lead­ers at Gen­eral Motors and Trav­e­loc­ity dis­cuss their own approaches to solv­ing the dig­i­tal asset man­age­ment and dis­tri­b­u­tion challenge.

This ses­sion is promised to be very enter­tain­ing and infor­ma­tive. And, there are 13 more ses­sions ded­i­cated to Web Expe­ri­ence Man­age­ment, as well as many more fun activ­i­ties and thought pro­vok­ing con­tent to dis­cover at Sum­mit. Learn more about this year’s highlights.

Adobe Sum­mit is only a cou­ple weeks away. This is an event you won’t want to miss. Reg­is­ter now to be part of the largest dig­i­tal mar­ket­ing and Web Expe­ri­ence Man­age­ment event of the year! Remem­ber to use promo code ASM2013 and save $200.