Is cre­at­ing com­pelling video con­tent one of your top mar­ket­ing ini­tia­tives this year? As online video con­sump­tion con­tin­ues to grow, video mar­ket­ing is becom­ing an essen­tial strat­egy for dri­ving con­sumer aware­ness, engage­ment and con­ver­sion across all indus­tries.  Yet the lack of a stan­dard video for­mat and a frag­mented land­scape of screens and devices has ham­pered deploy­ment.  In addi­tion, mar­keters have lim­ited options to incor­po­rate local­iza­tion, pro­mo­tional calls-to-action, or tar­get and even per­son­al­ize video con­tent with­out incur­ring addi­tional pro­duc­tion costs.

Join us at Adobe Sum­mit from March 4th-8th, in Salt Lake City, Utah to learn best prac­tices for man­ag­ing and deliv­er­ing dynamic video that will engage your cus­tomers on any device and keep them com­ing back.  Video mar­ket­ing guru, Priscilla Lawrence, will demon­strate how to:

·       Stream­line video pro­duc­tion time and costs using inte­grated work­flows to transcode, add inter­ac­tiv­ity, and pub­lish high qual­ity video expe­ri­ences to your online properties.

·       Opti­mize video play­back and scale across devices by auto­mat­i­cally serv­ing the right video for­mat, in the right video player, for the web, tablet, mobile, or social sites.

·       Max­i­mize video con­ver­sion by cre­at­ing per­son­al­ized, inter­ac­tive video with rel­e­vant click­able call-to-actions.

This is an event you won’t want to miss. There are 13 more ses­sions ded­i­cated to Web Expe­ri­ence Man­age­ment and many more fun activ­i­ties and thought pro­vok­ing con­tent to dis­cover at Sum­mit. Learn more about this year’s highlights.

Reg­is­ter now to be part of the largest dig­i­tal mar­ket­ing and Web Expe­ri­ence Man­age­ment event of the year! Remem­ber to use promo code ASM2013 and save $200.