Is creating compelling video content one of your top marketing initiatives this year? As online video consumption continues to grow, video marketing is becoming an essential strategy for driving consumer awareness, engagement and conversion across all industries. Yet the lack of a standard video format and a fragmented landscape of screens and devices has hampered deployment. In addition, marketers have limited options to incorporate localization, promotional calls-to-action, or target and even personalize video content without incurring additional production costs.
Join us at Adobe Summit from March 4th-8th, in Salt Lake City, Utah to learn best practices for managing and delivering dynamic video that will engage your customers on any device and keep them coming back. Video marketing guru, Priscilla Lawrence, will demonstrate how to:
· Streamline video production time and costs using integrated workflows to transcode, add interactivity, and publish high quality video experiences to your online properties.
· Optimize video playback and scale across devices by automatically serving the right video format, in the right video player, for the web, tablet, mobile, or social sites.
· Maximize video conversion by creating personalized, interactive video with relevant clickable call-to-actions.
This is an event you won’t want to miss. There are 13 more sessions dedicated to Web Experience Management and many more fun activities and thought provoking content to discover at Summit. Learn more about this year’s highlights.