What are the impor­tant fac­tors when choos­ing a dig­i­tal asset man­age­ment sys­tem for imple­ment­ing in your orga­ni­za­tion? Is it enough to make all the meta­data fields required to ensure your dig­i­tal assets are eas­ily search­able? What can be the biggest chal­lenge in your DAM imple­men­ta­tion? (Hint — it’s not the DAM prod­uct you chose!). Ques­tions like this are essen­tial to mar­keters who want to make the most of their dig­i­tal assets.

Join us at Adobe Sum­mit from March 4th-8th, in Salt Lake City, Utah, to learn best prac­tices for cre­at­ing,
man­ag­ing, and deliv­er­ing dig­i­tal assets and rich media to cre­ate engag­ing expe­ri­ences. We will demon­strate how to make the most of your dig­i­tal assets based on a real-life DAM imple­men­ta­tion project:

- What to take into account when choos­ing a DAM sys­tem
– How you can design meta­data tax­on­omy and tag­ging struc­ture
– How to ensure assets are avail­able for a broad user base
– What is a cru­cial yet often for­got­ten aspect of any DAM imple­men­ta­tion project

Pre­sent­ing with me will be Adobe’s own Lukas Ryf, who has been lead­ing an IT project team on the Dig­i­tal Asset Man­age­ment imple­men­ta­tion for Adobe’s Global Mar­ket­ing Orga­ni­za­tion, and will share prac­ti­cal knowl­edge gained dur­ing the project.

In addi­tion to this ses­sion, there are 13 more ses­sions ded­i­cated to Web Expe­ri­ence Man­age­ment and Adobe Expe­ri­ence Man­ager (which Adobe CQ is now part of), includ­ing a pre­sen­ta­tion of the top 10 hottest new fea­tures in Adobe Expe­ri­ence Man­ager; plus many more fun activ­i­ties and thought pro­vok­ing con­tent to dis­cover at Sum­mit. Learn more about this year’s highlights.

This is an event you won’t want to miss — think Felix Baum­gar­ner or Sal Khan deliv­er­ing keynotes on top of every­thing else. Reg­is­ter now to be part of the largest dig­i­tal mar­ket­ing and Web Expe­ri­ence Man­age­ment event of the year! Remem­ber to use promo code ASM2013 and save $200.

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