Adobe Sum­mit – The Dig­i­tal Mar­ket­ing Con­fer­ence – is offi­cially under­way! Over 5,000 mar­keters and thought lead­ers have come from across the globe to par­tic­i­pate in the best plat­form demos, infor­ma­tion ses­sions and net­work­ing oppor­tu­ni­ties of the year. Adobe’s SVP and gen­eral man­ager of Dig­i­tal Mar­ket­ing, Brad Rencher, kicked things off with a run­down of Adobe’s vision for the future: pro­vid­ing an end-to-end mar­ket­ing expe­ri­ence. New inte­gra­tions between Cre­ative and Mar­ket­ing clouds have made cre­at­ing assets, opti­miz­ing them for pub­li­ca­tion, and mea­sur­ing their effect smoother than ever.

David Nuescheler took the stage and demon­strated how Adobe Mar­ket­ing Cloud with Adobe Expe­ri­ence Man­ager 5.6 and the four other solu­tions in our Mar­ket­ing Cloud can help busi­nesses bet­ter align their mar­ket­ing orga­ni­za­tions to cre­ate more rel­e­vant expe­ri­ences for cus­tomers and drive more value for the busi­ness. For more details on the newest AEM devel­op­ments, don’t miss our lat­est blog posts on social com­mu­ni­ties and mobile opti­miza­tion, or the announce­ment of all our new capa­bil­i­ties in this release.

Fol­low­ing the open­ing keynote, Sum­mit atten­dees were encour­aged to attend break­out ses­sions that pro­vided close looks into new Adobe solu­tions and dig­i­tal mar­ket­ing strate­gies. From ana­lyt­ics to tech labs, adver­tis­ing to tar­get­ing, no stone was left unturned. The Web Expe­ri­ence Man­age­ment tracks gave every­one an oppor­tu­nity to see the new Adobe Expe­ri­ence Man­ager in action. The 10 Hottest New Fea­tures of Expe­ri­ence Man­ager, always a huge hit at the show, fired on all cylin­ders. Our own Cedric Huesler had a chance to catch up with our team after this buzz­wor­thy event:


After­wards, it was on with the show! Adobe cus­tomer rep­re­sen­ta­tives from Gen­eral Motors, Exem­plis, Blue Cross Blue Shield, and more were on hand to dis­cuss the intu­itive and excit­ing ways Adobe Expe­ri­ence Man­ager is affect­ing their online pres­ence. From cre­at­ing a sim­pler sales fun­nel out of mul­ti­chan­nel efforts to set­ting up a dis­play gallery of his­tor­i­cal logos, the new Expe­ri­ence Man­ager solu­tion showed off its ver­sa­til­ity in both eCom­merce and user experience.

With the ses­sions wrap­ping up, atten­dees con­gre­gated in the main ball­room to wit­ness an insight­ful, future-focused con­ver­sa­tion between John Bat­telle and Twitter’s Adam Bain. In con­junc­tion with the Adobe Mar­ket­ing Cloud, Twit­ter aims to pro­vide more in-depth ana­lyt­ics, deepen its adver­tis­ing offer­ings, and crack the code of social sales attri­bu­tion. Most impor­tantly, Adam got ahold of the back­stage cos­met­ics charts and man­aged to tease Adobe SVP a bit over requir­ing 4x as much time in the makeup chair. No hard feel­ings, Adam!

The Adobe Sum­mit Bash sent the day’s activ­i­ties out with a bang! A day of great learn­ings was punc­tu­ated by a stand­out per­for­mance by the Grammy-award win­ning duo the Black Keys. The inclu­sion of ter­rific food and fun atmos­phere let all the show atten­dees let loose and have a great time. You can find a full gallery of Sum­mit Bash activ­i­ties on our Flickr page here.

Remem­ber to fol­low the Adobe­WEM Twit­ter account for live updates from Day 2 of the show, keep an eye on our YouTube page for more updates, and we’ll be back tomor­row with a recap of Adobe Sum­mit Day 2!