If you are like most mar­keters, you are aware of the impor­tance that social can make to your brand and to your bot­tom line. But also, if you are like most mar­keters, you are won­der­ing how to best lever­age social as a chan­nel and make it work for you.

Here is a secret: In order to best lever­age social, you can­not treat it as a chan­nel, you can­not dis­con­nect it from your busi­ness goals and you can­not remove it from your core experience.

The best man­aged brands deeply embed social into their web expe­ri­ence in order to hook their vis­i­tors and turn them into fans and loyal brand advocates.

Join us at Adobe Sum­mit from March 4th — 8th in Salt Lake City, to see how Adobe Expe­ri­ence Man­ager cus­tomers are using Social Com­mu­ni­ties as part of their web­sites and learn:

·         What you can do to make your site more compelling;

·         How to react to chang­ing require­ments and dif­fer­ent com­mu­nity profiles;

·         How to com­bine pre­mium con­tent with pre­mium communities;

·         What secret opti­miza­tion tricks you can apply to opti­mize sites with mas­sive user gen­er­ated content;

·         What com­mu­nity man­agers can do to keep their com­mu­nity active and engaged;

·         The impor­tance of search and nav­i­ga­tion for user gen­er­ated content;

·         And: how to mea­sure busi­ness impact of social communities.

Also pre­sent­ing in this ses­sion are, Scott Petry, Vice Pres­i­dent at Sapi­ent­Ni­tro, and Kyle Chau, Part­ner Solu­tion Archi­tect at Adobe, to give you the best com­bi­na­tion of busi­ness insight, tech­ni­cal know-how and prod­uct background.

In addi­tion to this ses­sion, there are 13 more ses­sions ded­i­cated to Web Expe­ri­ence Man­age­ment, includ­ing a pre­sen­ta­tion of the top 10 hottest new fea­tures in Adobe Expe­ri­ence Man­ager; plus many more fun activ­i­ties and thought pro­vok­ing con­tent to dis­cover at Sum­mit. Learn more about this year’s highlights.

This is an event you won’t want to miss. Reg­is­ter now to be part of the largest dig­i­tal mar­ket­ing and Web Expe­ri­ence Man­age­ment event of the year! Remem­ber to use promo code ASM2013 and save $200.