We’re back to recap what was an awe­some Day 2 of the Dig­i­tal Mar­ket­ing Sum­mit (if you missed it, check out our post on Day 1 here).

Biz Stone, co-creator of Twit­ter, got the sec­ond day of Sum­mit started with a bang as he sat down for a col­or­ful and hon­est con­ver­sa­tion with our own SVP of Global Mar­ket­ing, Ann Lewnes.  As any of the thou­sands of live atten­dees would tell you, Biz deliv­ered with his thought­ful and some­times hilar­i­ous responses as he and Ann cov­ered his philoso­phies, his­tory and future.

Biz Stone

Biz, just before his shock­ingly accu­rate Nicholas Cage impression

Fol­low­ing the morning’s gen­eral ses­sion, the day’s sched­ule once again divided into break­out tracks.  At the Web Expe­ri­ence Man­age­ment (WEM) track, our cus­tomers, part­ners and team mem­bers cov­ered sev­eral top­ics with the com­mu­nity, includ­ing Adobe CQ cloud deploy­ment, and the impor­tance of mobile and social channels.

Lars Trieloff

In a day filled with ter­rific con­tent, our own Lars Trieloff (above) scored one of the more thought­ful lines – ‘Engag­ing with cus­tomers means com­bin­ing social media with social sci­ence, using con­text as the bridge.’  We expect to be hear­ing more from Lars here over the com­ing weeks with his takes on all things social and WEM.

Although there was a lot of seri­ous dis­cus­sion through­out the day, don’t mis­take that there wasn’t seri­ous fun, as well.  Beyond the enter­tain­ing Twit­ter con­ver­sa­tion on the #Adobe­Sum­mit hash­tag, con­grat­u­la­tions have to be given to the win­ners of our Sum­mit ‘Win with WEM’ activ­ity – by fol­low­ing an online scav­enger hunt that involved 5.5 steps (get it? ;-)), we invited atten­dees to learn more about Adobe WEM and CQ 5.5, engage with us and oth­ers in the com­mu­nity, and ulti­mately qual­ify for the chance at a new iPad. Con­grats again to our win­ners! And if you were at Sum­mit, did you get a chance to pose with our Amper­sand? See all the pics here.

WEM Team

A Cog­nify rep­re­sen­ta­tive with Kevin Cochrane (mid) and David Nuescheler (right) of Adobe

The show con­cluded with a ‘top secret’ sneak peek gen­eral ses­sion that took a whim­si­cal look at cool, poten­tial future Adobe tech­nol­ogy (was that enough caveats?). Our own Cedric Huesler and the afore­men­tioned Lars Trieloff were among the Adobe pre­sen­ters work­ing to daz­zle the crowd—and from the look of the Twit­ter stream at the time, we have to give them some kudos.

If you were at Sum­mit, we hope you found it inspir­ing, edu­ca­tional and also just a good time. And whether you were able to join us or not, stay in touch with Adobe’s social chan­nels for fur­ther recaps and mul­ti­me­dia. And please keep in touch with the WEM/CQ team here and on Twit­ter as we plan to go deeper on our tech­nol­ogy, as well as our thoughts on the industry.

P.S.: In the seri­ous fun cat­e­gory, we may or may not have cap­tured a few show atten­dees attempt­ing to sing on cam­era. Judge for your­self below: