The days of build­ing a sim­ple sta­tic web­site from edi­to­r­ial con­tent for pas­sive vis­i­tors are long gone. End-user behav­iors and expec­ta­tions have evolved, they do not want to read sim­ple con­tent any­more. Rather they want to see, feel, expe­ri­ence, share and social­ize the con­tent. Our cus­tomers are now able to use this pas­sion from con­sumers to build new sales chan­nels to move away from the desk­top to engage with their cus­tomers through mobile web­sites and appli­ca­tions, in order to build their brand, sell more, bet­ter, and increase revenue.

At the same time, new chal­lenges appeared for us devel­op­ers. Being a CMS expert is not suf­fi­cient any­more to suc­cess­fully design and imple­ment web­sites. E-Commerce, check­out, shop­ping cart but also multi-channel, cam­paign, call-to-action or ana­lyt­ics, are some of the key top­ics that devel­op­ers must be knowl­edge­able on. Each of these top­ics come with their own chal­lenges when design­ing and imple­ment­ing the solution.

Recently, I had the chance to work for a vari­ety of cus­tomers from dif­fer­ent indus­tries on e-Commerce projects. I also had the oppor­tu­nity to meet and dis­cuss with cus­tomers, part­ners or col­leagues who were work­ing on sim­i­lar projects. Though this expe­ri­ence I have found that regard­less of the indus­try, the busi­ness require­ments or expe­ri­ence level of the tech­ni­cal stake­hold­ers, the same ques­tions are raised every time. There are so many options that at times it is dif­fi­cult to set­tle on what is the best path for a suc­cess­ful design and implementation.

How do we inte­grate e-Commerce solu­tions in AEM? How can we use and extend the e-Commerce frame­work accord­ing to the cus­tomer require­ments? What are the chal­leng­ing tech­ni­cal points? I hope you will join my ses­sion at AEM Hub 2014 in Lon­don, on the 9th and 10th April as we dis­cuss the com­plex and vast e-Commerce topic. And stay tuned, as I will post addi­tional arti­cles on this topic, here on the Expe­ri­ence Deliv­ers Blog.