By elim­i­nat­ing a hodge­podge of web pub­lish­ing tools scat­tered among 3,000 users in 60 depart­ments across nine cam­puses, the City Col­lege of San Fran­cisco wanted to project the school’s orga­ni­za­tion, qual­ity, and pro­fes­sion­al­ism through a clean, con­sis­tent web experience.

Since its last redesign ten years ear­lier, the web­site had become an unman­age­able col­lec­tion of more than 20,000 sta­tic HTML pages, many of which were being main­tained by stu­dent vol­un­teers using what­ever tools they had at their dis­posal. Con­se­quently, vis­i­tors had dif­fi­culty per­form­ing basic activ­i­ties, such as reg­is­ter­ing for classes, find­ing grades, and apply­ing for admission.

We’re the largest com­mu­nity col­lege in Cal­i­for­nia, and we’re in the cen­ter of where many of today’s tech­nol­ogy inno­va­tions start,” says Beth Cataldo, web project lead and coor­di­na­tor of CCSF’s Mul­ti­me­dia Stud­ies Pro­gram. “As an insti­tu­tion offer­ing degrees across many tech­nol­ogy dis­ci­plines, we needed a state-of-the-art web­site that pre­sented CCSF in the most pol­ished, pro­fes­sional way possible.”

After eval­u­at­ing mul­ti­ple options, CCSF stan­dard­ized on the Adobe Expe­ri­ence Man­ager solu­tion in Adobe Mar­ket­ing Cloud. The Web Con­tent Man­age­ment and Dig­i­tal Asset Man­age­ment capa­bil­i­ties within Adobe Expe­ri­ence Man­ager pro­vide an easy-to-use, web-based envi­ron­ment built on Java for cre­at­ing, man­ag­ing, and deliv­er­ing per­son­al­ized online content.

Adobe Expe­ri­ence Man­ager has helped solve a num­ber of prob­lems. Intu­itive, stan­dard­ized tem­plates for web pages and stream­lined, stan­dard­ized processes allow users to cre­ate and update their own con­tent. Con­tent cre­ators can also main­tain a con­sis­tent appear­ance, struc­ture, and nav­i­ga­tion for the site. Train­ing and poli­cies also help ensure com­pli­ance with acces­si­bil­ity require­ments, such as those by the World Wide Web Con­sor­tium (W3C) and the U.S. Fed­eral Reha­bil­i­ta­tion Act’s Sec­tion 508. Finally, trans­form­ing the web­site has also elim­i­nated print­ing expenses and mak­ing dig­i­tal con­tent eas­ier to find.

Learn more about how CCSF used Adobe Expe­ri­ence Man­ager to cre­ate and main­tain a sleek, pro­fes­sional, easy-to-navigate web­site by click­ing here.