Once upon a time… CQ teamed up with Sencha’s ExtJS to pro­vide cus­tomers with good look­ing, fea­ture rich web inter­faces that felt much like desk­top apps. But some paths lead to new roads. Adobe CQ (now part of Adobe Expe­ri­ence Man­ager)  has found a new love in the shiny new world of tablets and smart phones.

Join me at CQCON 2013 in Basel and I’ll’ intro­duce you to CQ’s new love. I’ll explore the advan­tages that you will have in your future work envi­ron­ment and explain why Sen­cha ExtJS is still an impor­tant part of Adobe CQ. I’ll do a deep dive into the new touch opti­mized user expe­ri­ence inter­face, high­light its ben­e­fits and give you insight about the new oppor­tu­ni­ties com­ing. Our story will not end here, I will also give you a peek into future devel­op­ments with REST­ful touch friendly web appli­ca­tions with respon­sive lay­out and fast Javascript magic on top.

5 comments
Michael Lowenstein
Michael Lowenstein

Nicole - Your comments are pretty much on point. However, there's more to the story. Many companies 'settle' for transactional performance because all they are trying to do is satisfy the customer. Satisfaction is a passive and reactive customer state. It is attitudinal and short-term, and has little to do with enhancing customer behaivor. Companies that can create and sustain superior value through the customer experience - especially when the experience is branded, positive, and memorable - can move beyond transactional, one-dimensional performance levels. Advocacy, the behavior that every company wants from its customer base, can be attained through optimized tangible and relationship value delivery. Regards. Michael Lowenstein, Ph.D., CMC Executive Vice President Market Probe (www.marketprobe.com)

Adrian Swinscoe
Adrian Swinscoe

Hi Nicole, I think that you have touched on a hugely important issue here and I agree that customer experience strategy, execution and technology can help with this. However, I think there is another piece of the puzzle that we need to take into account. That is what type of relationship do we have with that customer, how could it develop and how do they want it to develop. Perhaps, some customers are ok with a transactional relationship and perhaps others want more. Maybe we should just ask and listen more. What do you think? Adrian

Kelly Almon
Kelly Almon

I wrote a bit ago about this same issue specifically as it applies to news and media companies: http://blogs.adobe.com/interactiondesign/?p=46 In media specifically, I don't think you can ever turn a casual user into a power user, but I do think that providing easier ways for people to interact with you and integrating your services in meaningful ways into other areas of their lives will definitely increase user engagement. And you are spot on in the last paragraph. tailored and relevant is absolutely essential. Great post!