Since 1976, Uni­ver­sity of Phoenix has offered inno­v­a­tive learn­ing envi­ron­ments that help a diverse stu­dent pop­u­la­tion bal­ance edu­ca­tion and the every­day demands of life. Real­iz­ing early that online engage­ment would be key to meet­ing stu­dent needs, the uni­ver­sity was an early adopter of online com­mu­ni­ca­tions and wanted to con­tinue strength­en­ing dig­i­tal expe­ri­ences through inno­va­tion and best prac­tices. The university’s par­ent orga­ni­za­tion, Apollo Group, ulti­mately chose Adobe Mar­ket­ing Cloud, includ­ing Adobe Expe­ri­ence Man­ager, as well as Adobe Ana­lyt­ics and Adobe Target solu­tions, to help achieve its goals.

Justin Rich­mond, chief dig­i­tal offi­cer and SVP at Apollo Group, says, “The web­site needs to pro­vide the best pos­si­ble user expe­ri­ence, right infor­ma­tion at the right time, infor­ma­tive fea­tures and func­tion­al­ity, and all in a brand rev­er­ent man­ner to allow users to make more informed deci­sions regard­ing their edu­ca­tional needs.”

Using Adobe CQ, part of the Adobe Expe­ri­ence Man­ager solu­tion, Uni­ver­sity of Phoenix gains a rich set of tem­plates and com­po­nents to sup­port its web­site and help ensure brand con­sis­tency of user expe­ri­ences in every online inter­ac­tion. More than 40 con­tent stake­hold­ers at the uni­ver­sity can lever­age CQ to cre­ate their own pages and pub­lish con­tent, reliev­ing tech­ni­cal staff from main­te­nance and updates. The uni­ver­sity also uses the solu­tion to pro­vide per­son­al­ized con­tent, includ­ing video, for users who log in to the website.

To learn more, check out Uni­ver­sity of Phoenix’s full story here.

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