Since 1976, University of Phoenix has offered innovative learning environments that help a diverse student population balance education and the everyday demands of life. Realizing early that online engagement would be key to meeting student needs, the university was an early adopter of online communications and wanted to continue strengthening digital experiences through innovation and best practices. The university’s parent organization, Apollo Group, ultimately chose Adobe Marketing Cloud, including Adobe Experience Manager, as well as Adobe Analytics and Adobe Target solutions, to help achieve its goals.
Justin Richmond, chief digital officer and SVP at Apollo Group, says, “The website needs to provide the best possible user experience, right information at the right time, informative features and functionality, and all in a brand reverent manner to allow users to make more informed decisions regarding their educational needs.”
Using Adobe CQ, part of the Adobe Experience Manager solution, University of Phoenix gains a rich set of templates and components to support its website and help ensure brand consistency of user experiences in every online interaction. More than 40 content stakeholders at the university can leverage CQ to create their own pages and publish content, relieving technical staff from maintenance and updates. The university also uses the solution to provide personalized content, including video, for users who log in to the website.
To learn more, check out University of Phoenix’s full story here.