Not long ago Tech­nol­ogy Direc­tor Dan Check of Slate—an extremely pop­u­lar daily, online mag­a­zine that offers analy­sis and com­men­tary on cur­rent issues and today’s culture—sat down with us and dis­cussed how The Slate Group is using Adobe Dig­i­tal Mar­ket­ing Suite, includ­ing Adobe CQ and Adobe Site­Cat­a­lyst, to revi­tal­ize Slate​.com with more effec­tive and sim­pli­fied con­tent deliv­ery. Check talked about how Adobe solu­tions empow­ered Slate to respond rapidly to new con­tent and mon­e­ti­za­tion oppor­tu­ni­ties say­ing, “Adobe CQ gives us a com­pet­i­tive advan­tage to lever­age new con­tent oppor­tu­ni­ties and intro­duce new fea­tures to mar­ket quickly to cap­ture spon­sor dollars.”

Check also told us that Adobe CQ decreased the time it typ­i­cally requires for a Slate blog­ger to develop and pub­lish a new post by 50%. Slate devel­oped a per­son­al­ized com­po­nent that empow­ers con­tent cre­ators to search for images through the Getty Images photo col­lec­tion and drag and drop them into the Adobe CQ Dig­i­tal Asset Man­age­ment sys­tem for use in arti­cles and pro­mo­tions through­out the site—greatly enhanc­ing the qual­ity and impact of dig­i­tal content.

Accord­ing to Check, Adobe CQ also enables cus­tomers to enjoy engag­ing con­tent across tablets and devices say­ing, “Mov­ing to Adobe CQ has rad­i­cally sim­pli­fied the process of pro­vid­ing vari­a­tions on our for­mat for con­sumers on dif­fer­ent plat­forms. We can han­dle exter­nal syn­di­ca­tion requests much faster, and can also allow peo­ple to sub­scribe to our con­tent on Kin­dle, Google reader, and iOS and Android mobile apps.” To learn more about The Slate Group and its use of Adobe Dig­i­tal Mar­ket­ing Suite, read the full story here.