For Nelly​.com, sup­port­ing its impres­sive growth of more than 4,000% over the past four years meant adopt­ing tools that would pro­vide cus­tomers with richer online view­ing expe­ri­ences. As one of the largest fash­ion and beauty online retail­ers in Swe­den and the Euro­pean Union, the retailer turned to Adobe Mar­ket­ing Cloud to effec­tively cre­ate, deliver, and man­age a large vol­ume of high-quality online content.

At brick-and-mortar stores, cus­tomers have the advan­tage of being able to pick up prod­ucts, try them on, and inspect all of the details,” says Richard Wood­bridge, chief oper­at­ing offi­cer at Nelly​.com. “While online retail stores offer any­time, any­where con­ve­nience, they can lack the imme­di­acy and hands-on insight that cus­tomers need to be com­fort­able mak­ing pur­chases. This is par­tic­u­larly true in fash­ion, where phys­i­cal details about a prod­uct often make or break a sale.”

Adobe Scene7, part of the Adobe Expe­ri­ence Man­ager solu­tion in Adobe Mar­ket­ing Cloud, helps Nelly​.com achieve its goals by dynam­i­cally gen­er­at­ing and deliv­er­ing dig­i­tal con­tent in real time—eliminating the need for man­ual image edit­ing. Staff is now able to add video and images in mul­ti­ple angles for approx­i­mately 300 new prod­ucts every day.

Inter­ac­tive zoom and high-quality video allows cus­tomers to see greater details—from fab­ric choices and dec­o­ra­tive details to how cloth­ing moves on the runway—helping to elim­i­nate uncer­tain­ties that might pre­vent sales. “With inter­ac­tive zoom, we can high­light details that cus­tomers might not see oth­er­wise,” explains Wood­bridge. “Video and zoom enabled by Adobe Scene7 work together to give our cus­tomers a vir­tual shop­ping expe­ri­ence that rivals a trip to a store.”

Adobe Mar­ket­ing Cloud offers the prod­uct views that the com­pany needs to pro­vide cus­tomers with excep­tional online shop­ping expe­ri­ences. “By deliv­er­ing dynamic media con­tent, we can give cus­tomers more engag­ing expe­ri­ences that ulti­mately lead to higher sat­is­fac­tion and greater sales,” says Woodbridge.

You can read more about how Nelly​.com uses Adobe Mar­ket­ing Cloud here.