Seen in 57 mil­lion U.S. homes, TV One is a rapidly grow­ing cable net­work that deliv­ers pro­gram­ming about the diverse expe­ri­ence of African-American life, his­tory and cul­ture. When the net­work recently rebranded its iden­tity, TV One took the oppor­tu­nity to focus on increas­ing engage­ment across a range of chan­nels, include web and mobile sites.

The net­work turned to Adobe CQ, part of the Adobe Expe­ri­ence Man­ager solu­tion, to help cre­ate a clear brand pres­ence and boost audi­ence engage­ment across chan­nels through video, orig­i­nal con­tent and social interactions.

Alli­son Rand, vice pres­i­dent of dig­i­tal media at TV One, says, “A major rea­son we com­mit­ted to an enterprise-level solu­tion from Adobe is to be pre­pared for what’s to come in the tele­vi­sion indus­try. Hav­ing Adobe CQ in place has pre­pared us to con­tin­u­ously improve our dig­i­tal pres­ence as the indus­try shifts, extend our brand across chan­nels, drive new rev­enue oppor­tu­ni­ties, and best cap­ture the atten­tion of an increas­ingly selec­tive audience.”

Now, even employ­ees with­out expert tech­ni­cal knowl­edge can eas­ily and quickly cre­ate con­tent and upload video or other media. This leads to more fre­quent updates for opti­mal tim­ing, with the cycles required to pub­lish con­tent reduced from hours to min­utes. And Adobe CQ helps keep the look of the brand con­sis­tent across con­tent and channels.

Thanks in part to more engag­ing con­tent deliv­ered across devices, TV One saw a 54% increase in page views, 48% increase in unique page views, and a 6% increase in time spent on the site.

To learn more, check out TV One’s full story here.