One of the hard­est parts about shop­ping online is try­ing to imag­ine how prod­ucts actu­ally look in real life. It looks great on the screen, but what does it feel like? And how will the color look when it gets home?

Pre­mium floor­ing man­u­fac­turer UNILIN helps cus­tomers make buy­ing deci­sions on even the biggest online pur­chases with the vir­tual Quick-Step Floor Advi­sor made by INDG using Adobe Mar­ket­ing Cloud, includ­ing the Adobe Scene7 prod­uct within the Adobe Expe­ri­ence Man­ager solu­tion. Using the dynamic imag­ing capa­bil­i­ties of Scene7, cus­tomers can change the floor­ing, wall color, and light­ing of a sam­ple room to design their dream room in on the fly with photo-real results. Cus­tomers can even upload a pho­to­graph of their room to make sure that they choose the per­fect Quick-Step floor­ing for their room.

Cus­tomers love the Quick-Step Floor Advi­sor, spend­ing up to 21 min­utes on aver­age cus­tomiz­ing their dream room and try­ing out dif­fer­ent floor­ing prod­ucts. With the new cus­tomer inter­ac­tions, UNILIN is reach­ing cus­tomers in more mean­ing­ful, engag­ing ways and dri­ving sales for online and retail stores.

From the moment we saw the Floor Advi­sor 3D demo, we knew that it would help trans­form our busi­ness,” says Jur­gen Derycke, inter­na­tional com­mu­ni­ca­tions man­ager at UNILIN. “Our mis­sion has always been to cre­ate beau­ti­ful and con­ve­nient qual­ity prod­ucts, and now we’ve brought our core mis­sion of design, inno­va­tion, and qual­ity to the online experience.”

To learn more, read the full story about UNILIN here.

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