This post orig­i­nally appeared on the Adobe Dig­i­tal Mar­ket­ing Blog on 10/8.

The Schindler Group knows how to move peo­ple. The inno­v­a­tive maker of ele­va­tors and esca­la­tors con­tributes daily to the sus­tain­able mobil­ity of peo­ple in the world’s largest cities. Plus, with Adobe Expe­ri­ence Man­ager and Adobe Ana­lyt­ics, both part of Adobe Mar­ket­ing Cloud, the com­pany is mov­ing peo­ple to its web­site more effi­ciently with customer-centric web experiences.

Adobe Expe­ri­ence Man­ager is a com­pre­hen­sive tool,” says Michael M. Schmidt, head of employee and cus­tomer com­mu­ni­ca­tions at the Schindler Group. “We can deliver the most rel­e­vant con­tent to site vis­i­tors in our mar­kets and cater to their needs. It has made the dif­fer­ence between just push­ing infor­ma­tion to cus­tomers and truly engag­ing them with richer con­tent. As a result, we’ve seen increased accep­tance and usage of our websites.”

By respond­ing to cus­tomer pref­er­ences, the com­pany has increased the per­cent­age of vis­i­tors who say they’d rec­om­mend Schindler’s sites to friends or col­leagues to 75%, and vis­i­tors who find the sites visu­ally appeal­ing to 90%. http://​adobe​.ly/​1​9​I​3​Bq4