Fur­nish­ing a room is all about get­ting the right look. So is sell­ing fur­ni­ture online.

The spe­cialty stores of Fur­ni­ture Row use Adobe Mar­ket­ing Cloud solu­tions to get the right look—for any device and any screen size. Dynamic media capa­bil­i­ties in Adobe Expe­ri­ence Man­ager help Fur­ni­ture Row effi­ciently cre­ate rich, cus­tomiz­able inter­ac­tive expe­ri­ences that increase cus­tomer engage­ment and con­ver­sion. A sin­gle set of mas­ter assets is used and opti­mized for any device. That means all cus­tomers can get the same qual­ity expe­ri­ence no mat­ter the device or chan­nel they choose to shop for home furnishings.

We designed our web­site to com­ple­ment our in-store expe­ri­ences and empower cus­tomers to get all the infor­ma­tion they need,” says Noah Linge, Fur­ni­ture Row’s direc­tor of dig­i­tal mar­ket­ing. “As in our stores, the goal is to offer con­sumers 100% sat­is­fy­ing expe­ri­ences online. Dynamic media capa­bil­i­ties in Adobe Expe­ri­ence Man­ager help make this a reality.”

So far, Fur­ni­ture Row has real­ized double-digit increases in the amount of time spent on its sites that used Expe­ri­ence Man­ager dynamic media capa­bil­i­ties. And its opti­mized mobile expe­ri­ence has reduced bounce rates while increas­ing the num­ber of cus­tomers who share pur­chase news or other infor­ma­tion from Fur­ni­ture Row on social media. http://​adobe​.ly/​1​2​F​f​75l