This post orig­i­nally appeared on the Adobe Dig­i­tal Mar­ket­ing Blog on 10/1.

Online Com­puter Library Cen­ter Inc. (OCLC), a global com­mu­nity of libraries, archives, and muse­ums, can deliver research, prod­ucts, and ser­vices with even greater speed and effi­ciency now that it has imple­mented Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud, as its dig­i­tal con­tent man­age­ment solution.

We wanted to make it easy for our staff to quickly post their own con­tent to audi­ences world­wide, rather than rely­ing on IT to upload new infor­ma­tion,” says Tim Schwab, exec­u­tive direc­tor of the enter­prise appli­ca­tion divi­sion at OCLC. “We also wanted a Java-based solu­tion, so we could inte­grate it with our exist­ing sys­tems and lever­age our organization’s Java expertise.”

Now the OCLC can eas­ily pub­lish to 15 regional web­sites in eight lan­guages. Adobe Ana­lyt­ics, also part of Adobe Mar­ket­ing Cloud, allows OCLC bet­ter under­stand which con­tent res­onates with users and the paths they use to find it. http://​adobe​.ly/​1​5​m​g​cw7