This post was orig­i­nally pub­lished on the Adobe Dig­i­tal Mar­ket­ing Blog on 9/26.

Grow­ing global demands for its prod­ucts means Henkel Laun­dry and Home Care had to do some tidy­ing of its own. By stan­dard­iz­ing its web con­tent cre­ation and pub­lish­ing on Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud, Henkel effi­ciently engages cus­tomers with cen­trally branded expe­ri­ences on its 180 web­sites, while still allow­ing dig­i­tal mar­keters to cus­tomize for each region.

Felix Schmidt, global dig­i­tal mar­ket­ing man­ager at Henkel, says, “Stan­dard­ized tem­plates and com­po­nents deliv­ered through Adobe Expe­ri­ence Man­ager, along with mul­ti­site man­age­ment capa­bil­i­ties, enable us to simul­ta­ne­ously push new con­tent and inno­va­tions to all regions.”

By inte­grat­ing its inter­nal media asset man­age­ment sys­tem with Adobe Expe­ri­ence Man­ager, Henkel is also able to elim­i­nate asset dupli­ca­tion and redun­dant work­flows. It saves time and reduces errors.

Check out Henkel Laun­dry and Home Care’s full story here.

Filipe Martins
Filipe Martins

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