Dig­i­tal mar­ket­ing is a del­i­cate bal­ance between offer­ing per­son­al­ized expe­ri­ences that share and col­lect rel­e­vant infor­ma­tion over mul­ti­ple chan­nels while pre­serv­ing the trust of cus­tomers. In Adobe Expe­ri­ence Man­ager web con­tent man­age­ment 5.6, we’ve included a cou­ple of add-ons that help achieve that balance.

Adobe Expe­ri­ence Man­ager doc­u­ment ser­vices and Adobe Expe­ri­ence Man­ager doc­u­ment secu­rity add-ons, pow­ered by Adobe Live­Cy­cle®, lets dig­i­tal mar­keters inte­grate secure enter­prise forms and doc­u­ments into online expe­ri­ences. Now, your online mar­ket­ing can

· Sim­plify the process of con­vert­ing prospects into cus­tomers by cre­at­ing, pub­lish­ing, and man­ag­ing enter­prise forms on web­sites and mobile sites

· Com­ply with elec­tronic data cap­ture require­ments in reg­u­lated industries

· Securely track and share high-value dig­i­tal con­tent opti­mized for dif­fer­ent channels

An inte­grated dig­i­tal mar­ket­ing cam­paign should include all the tools to con­vert a prospect to a cus­tomer. Yet some pur­chases, like insur­ance or finan­cial prod­ucts, require users to fill out more than a sim­ple web form. Expe­ri­ence Man­ager doc­u­ment ser­vices makes it easy for your poten­tial cus­tomers to fill out branded enter­prise forms that meet reg­u­la­tory require­ments via their mobile device or computer.

On your end, you can eas­ily cre­ate a form tem­plate, make use of exist­ing brand­ing and cor­po­rate ele­ments, and pub­lish forms on your web­site from the same set of tools. Doc­u­ment ser­vices dynam­i­cally detects whether a user is using a mobile device or com­puter and presents the form appro­pri­ately. You can con­nect the infor­ma­tion cap­tured in the form to back end infor­ma­tion processes, elim­i­nat­ing paper trails and reduc­ing tran­scrip­tion errors and pro­cess­ing costs. You can enroll cus­tomers faster and more cost-efficiently while com­ply­ing with any applic­a­ble regulations.

Client rela­tion­ships often involve shar­ing valu­able mar­ket­ing or sen­si­tive cus­tomer infor­ma­tion elec­tron­i­cally. For exam­ple, imag­ine a finan­cial ser­vices firm that wants to post invest­ment port­fo­lio doc­u­ments on their web­site, but make them acces­si­ble only to high net worth cus­tomers. With Expe­ri­ence Man­ager doc­u­ment secu­rity, you can cre­ate elec­tronic doc­u­ments that are more secure than paper, and eas­ily share them with clients or part­ners through your web­site or mobile site. You can record detailed audit logs of when, how, and where a user accesses a doc­u­ment and what they do with it, help­ing you mea­sure the effec­tive­ness of mar­ket­ing campaigns.

Check out the Expe­ri­ence Man­ager doc­u­ment ser­vices (here) and doc­u­ment secu­rity (here), and con­tact me if you have any ques­tions about using them to aug­ment your online dig­i­tal marketing.

To find out more about all the new capa­bil­i­ties in Adobe Expe­ri­ence Man­ager, join us for a live webi­nar on March 27th or April 10thSign up today to dis­cover how you can eas­ily orga­nize and man­age the deliv­ery of con­tent and cre­ative assets across all your dig­i­tal mar­ket­ing chan­nels, includ­ing web, mobile, social media, and video.