Videos are every­where. It’s no longer a ques­tion of whether to use video mar­ket­ing across your dig­i­tal prop­er­ties, it’s how much, when, and what types of video will have the great­est impact on cus­tomer reach, engage­ment, con­ver­sion, and upsell.

Join myself and fea­tured speaker Chris Hansen, Asso­ciate Direc­tor, Dig­i­tal Design & Devel­op­ment Group, Inter­net Sales Oper­a­tions at Ver­i­zon Wire­less, who will dis­cuss why video mat­ters for brands and mar­keters, and walk us through Ver­i­zon Wireless’s use of video through­out the company’s Web prop­er­ties to pro­mote brand aware­ness, increase cus­tomer engage­ment and sat­is­fac­tion, and improve the qual­ity of its cus­tomer service.

In Ses­sion S812: Max­i­miz­ing Cus­tomer Engage­ment with Online Video, you’ll see why Adobe Dig­i­tal Asset Management’s video capa­bil­i­ties uniquely enable mar­keters to imple­ment a com­pre­hen­sive video man­age­ment and deliv­ery strat­egy across all dig­i­tal properties.

Are you using video effec­tively to increase cus­tomer engage­ment across all of your touch points?

Join us at Adobe Sum­mit to learn more.

This post was pre­vi­ously pub­lished on the Adobe Dig­i­tal Mar­ket­ing blog on March 4, 2014.