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“It is good to have an end to jour­ney toward; but it is the jour­ney that mat­ters, in the end.” — Ernest Hemingway

With everyone’s sup­port last year, we were rec­og­nized by both Gart­ner and For­rester as the lead­ers in Web Con­tent Man­age­ment for dig­i­tal expe­ri­ences. For those of us at Adobe who spend our wak­ing hours think­ing about how we cre­ate some­thing that is sim­ple, pow­er­ful and also expresses the ideas of cre­atives and mar­keters in its truest, most human way through the seem­ingly frag­mented dig­i­tal devices and chan­nels, the val­i­da­tion was a thrill.

It was also the moment we punched our­selves in the stomach.

This was not the occa­sion to suc­cumb to rest com­fort­ably on our lau­rels. Instead it was the moment to accel­er­ate our prod­uct inno­va­tion and focus relent­lessly on what mat­tered, the suc­cess of all of you who have invested in Adobe Expe­ri­ence Man­ager. You who help trans­form the way your orga­ni­za­tions inter­act with your cus­tomers in this world crowded with dig­i­tal devices and con­tent. Each ini­tia­tive that goes live on Expe­ri­ence Man­ager is a story of the part­ner­ship between mar­keters, tech­nol­o­gists to grow the busi­ness through dig­i­tal cus­tomer expe­ri­ences that build brand, drive demand and fos­ter cus­tomer loyalty.

Today, we’re proud to announce the avail­abil­ity of the most sig­nif­i­cant release of Adobe Expe­ri­ence Man­ager. I recently out­lined the key inno­va­tions in the lat­est Expe­ri­ence Man­ager. Most impor­tantly, we’ve invested in:
  • Mak­ing it faster and more sim­ple to launch, update and opti­mize web­sites, mobile sites, and even on-site expe­ri­ences. We rec­og­nize that some­times you’re work­ing on a major site launch, and at other times you only need to spin up a microsite quickly.
  • Giv­ing you a mod­ern dig­i­tal asset man­age­ment solu­tion that speaks “multi-channel.” It opti­mizes not only asset shar­ing and reuse, but also media deliv­ery for dynamic images and video.
  • Help­ing you cre­ate more thought­ful and effec­tive cus­tomer engage­ment with mobile apps. We did this with the industry’s first solu­tion for both mar­keters and devel­op­ers: Adobe Expe­ri­ence Man­ager Apps.
  • Pro­vid­ing mobile forms and work­flows that busi­ness users can design, and cus­tomers or con­stituents can access on mobile devices.

All of these inno­va­tions exist on a uni­fied plat­form with shared assets, work­flows and sup­port for team col­lab­o­ra­tion through Projects. Projects is a bold new capa­bil­ity meant to help you over­come the chal­lenges of deliv­er­ing united dig­i­tal expe­ri­ences across devices and chan­nels so your brand can ulti­mately con­nect with customers.

While in Lon­don at Adobe Sum­mit EMEA this past week, I was reminded of where this jour­ney started and how far we’ve come. I had the plea­sure of pre­sent­ing with Pictet, one of the first-ever Expe­ri­ence Man­ager users from 1998 (long before it was named Expe­ri­ence Man­ager). The talk focused on the future of web expe­ri­ence man­age­ment. I’m proud that through all the mar­ket changes, we have rela­tion­ships and col­lab­o­ra­tions that con­tinue to endure and flourish.

Thanks to every­one who has placed their trust not only in the prod­uct, but also in the Adobe team to con­tinue to inno­vate and help you reinvent.

I hope you’ll join myself and Cedric Huesler, group prod­uct man­ager of Adobe Expe­ri­ence Man­ager, on May 28th for a lively dis­cus­sion and demo of the new Expe­ri­ence Man­ager. You can learn more here.

This post was pre­vi­ously pub­lished on the Adobe Dig­i­tal Mar­ket­ing blog, May 22, 2014.


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