its here
“It is good to have an end to jour­ney toward; but it is the jour­ney that mat­ters, in the end.” — Ernest Hemingway

With everyone’s sup­port last year, we were rec­og­nized by both Gart­ner and For­rester as the lead­ers in Web Con­tent Man­age­ment for dig­i­tal expe­ri­ences. For those of us at Adobe who spend our wak­ing hours think­ing about how we cre­ate some­thing that is sim­ple, pow­er­ful and also expresses the ideas of cre­atives and mar­keters in its truest, most human way through the seem­ingly frag­mented dig­i­tal devices and chan­nels, the val­i­da­tion was a thrill.

It was also the moment we punched our­selves in the stomach.

This was not the occa­sion to suc­cumb to rest com­fort­ably on our lau­rels. Instead it was the moment to accel­er­ate our prod­uct inno­va­tion and focus relent­lessly on what mat­tered, the suc­cess of all of you who have invested in Adobe Expe­ri­ence Man­ager. You who help trans­form the way your orga­ni­za­tions inter­act with your cus­tomers in this world crowded with dig­i­tal devices and con­tent. Each ini­tia­tive that goes live on Expe­ri­ence Man­ager is a story of the part­ner­ship between mar­keters, tech­nol­o­gists to grow the busi­ness through dig­i­tal cus­tomer expe­ri­ences that build brand, drive demand and fos­ter cus­tomer loyalty.

Today, we’re proud to announce the avail­abil­ity of the most sig­nif­i­cant release of Adobe Expe­ri­ence Man­ager. I recently out­lined the key inno­va­tions in the lat­est Expe­ri­ence Man­ager. Most impor­tantly, we’ve invested in:
  • Mak­ing it faster and more sim­ple to launch, update and opti­mize web­sites, mobile sites, and even on-site expe­ri­ences. We rec­og­nize that some­times you’re work­ing on a major site launch, and at other times you only need to spin up a microsite quickly.
  • Giv­ing you a mod­ern dig­i­tal asset man­age­ment solu­tion that speaks “multi-channel.” It opti­mizes not only asset shar­ing and reuse, but also media deliv­ery for dynamic images and video.
  • Help­ing you cre­ate more thought­ful and effec­tive cus­tomer engage­ment with mobile apps. We did this with the industry’s first solu­tion for both mar­keters and devel­op­ers: Adobe Expe­ri­ence Man­ager Apps.
  • Pro­vid­ing mobile forms and work­flows that busi­ness users can design, and cus­tomers or con­stituents can access on mobile devices.

All of these inno­va­tions exist on a uni­fied plat­form with shared assets, work­flows and sup­port for team col­lab­o­ra­tion through Projects. Projects is a bold new capa­bil­ity meant to help you over­come the chal­lenges of deliv­er­ing united dig­i­tal expe­ri­ences across devices and chan­nels so your brand can ulti­mately con­nect with customers.

While in Lon­don at Adobe Sum­mit EMEA this past week, I was reminded of where this jour­ney started and how far we’ve come. I had the plea­sure of pre­sent­ing with Pictet, one of the first-ever Expe­ri­ence Man­ager users from 1998 (long before it was named Expe­ri­ence Man­ager). The talk focused on the future of web expe­ri­ence man­age­ment. I’m proud that through all the mar­ket changes, we have rela­tion­ships and col­lab­o­ra­tions that con­tinue to endure and flourish.

Thanks to every­one who has placed their trust not only in the prod­uct, but also in the Adobe team to con­tinue to inno­vate and help you reinvent.

I hope you’ll join myself and Cedric Huesler, group prod­uct man­ager of Adobe Expe­ri­ence Man­ager, on May 28th for a lively dis­cus­sion and demo of the new Expe­ri­ence Man­ager. You can learn more here.

This post was pre­vi­ously pub­lished on the Adobe Dig­i­tal Mar­ket­ing blog, May 22, 2014.

2 comments
oliviajon123
oliviajon123

My O2 is the easiest and fastest way to gain access to your entire billing information. You just need to surf through the following My O2 help article to learn about the advantages before you sign up.Thanks. http://fixithere.net/o2-customer-services/