Dur­ing last week’s Web Expe­ri­ence Man­age­ment Wednes­day webi­nar, we were excited to show­case  how Adobe Expe­ri­ence Man­ager Social Com­mu­ni­ties capa­bil­i­ties can deliver a place to inter­act and facil­i­tate engaged conversations—with the aim of increas­ing cus­tomer loy­alty and life­time value. There was a strong turnout from the com­mu­nity (always appre­ci­ated) and good con­ver­sa­tion on the topic.

Tatiana Mejia (@TatianaMejia) from our Expe­ri­ence Man­ager team delved into three key steps for build­ing a social com­mu­nity: Con­nect, Enable, Engage. And Scott Date (@IScottDate) of our prod­uct man­age­ment group demon­strated how Social Com­mu­ni­ties capa­bil­i­ties in Expe­ri­ence Man­ager enable you to pro­vide pre­mium con­tent related to a customer’s under­ly­ing need.  Finally, Akshay Madan, who focuses on trans­la­tion tech­nol­ogy at Adobe, illus­trated how to build global com­mu­ni­ties through machine translation.

If you missed the live webi­nar, not to worry. We’ve pub­lished an on-demand ver­sion now that you cancheck out here.

We’re plan­ning for our August WEM Wednes­day webi­nar now and will be sure to share more details on the date, time and topic soon. In the mean­time, you can reg­is­ter to join us for that live webi­nar here.