The suc­cess­ful launch of GartenXXL, an online spe­cialty store for gar­den­ing enthu­si­asts, illus­trates how test­ing and auto­mated con­tent deliv­ery can drive con­ver­sion and sales. Plus Online GmbH, which oper­ates Germany’s GartenXXL​.de and Plus​.de web­sites, uses Adobe Expe­ri­ence Man­ager and Adobe Tar­get, both part of Adobe Mar­ket­ing Cloud, to con­tin­u­ally improve cus­tomers’ online experiences.

Bas­t­ian Siebers, CEO of Plus Online GmbH, says, “Our already high expec­ta­tions were exceeded, with all key indi­ca­tors mov­ing in a pos­i­tive direction.”

Con­tin­u­ous test­ing pro­vides the foun­da­tion for opti­miz­ing online expe­ri­ences. With Adobe solu­tions, Plus Online can sim­ply and effi­ciently make every cus­tomer jour­ney unique and personalized.

Check out Plus Online’s full story here.