Mar­keters are well aware of the effec­tive­ness of dig­i­tal assets.   As a mat­ter of fact, we love them. The dig­i­tal prod­uct pho­tog­ra­phy, mar­ket­ing ban­ners, and video and other rich media we use to pro­mote our prod­ucts, ser­vices, or brand can have a pos­i­tive effect on our bot­tom line if shown to the right cus­tomer, through the right chan­nel, at the right time.

But as our cus­tomers’ appetites for these dig­i­tal assets increase, so does the cost and com­plex­ity of man­ag­ing and deliv­er­ing these assets — espe­cially in a world where cus­tomers appear to be adopt­ing devices with screens of all sizes (desk­top, mobile, tablet, etc.)

The process of shep­herd­ing assets from a cre­ative team, going through mul­ti­ple reviews and approvals, and then finally deliv­er­ing those assets across a diverse set of chan­nels isn’t such a breeze.

With the new release of Adobe® Expe­ri­ence Man­ager DAM, we united this process from cre­ation to delivery.

 Unit­ing Cre­ative and Marketing

We decided to heav­ily invest in a col­lab­o­ra­tion solu­tion to solve this prob­lem – from end to end.  In this release, we deep­ened the con­nec­tions between Adobe Expe­ri­ence Man­ager DAM and theAdobe® Cre­ative Cloud.  Now orga­ni­za­tions can eas­ily col­lab­o­rate on assets cre­ated with desk­top appli­ca­tions, such as Adobe Pho­to­shop®, Illus­tra­tor®, and InDe­sign® and have those assets read­ily avail­able in a man­aged DAM.

Cus­tomers can take advan­tage of all of Adobe’s prod­ucts and work seam­lessly — among dig­i­tal agen­cies, adver­tis­ing agen­cies, and inter­nal teams within their orga­ni­za­tion  - to drive their busi­ness with cre­ative con­tent. With the Adobe Cre­ative Cloud, they can use our cre­ative tools to cre­ate and share their most cur­rent ver­sion of cre­ative con­tent.  With Adobe Expe­ri­ence Man­ager DAM in theAdobe Mar­ket­ing Cloud, they can lever­age and share the assets among a global orga­ni­za­tion to cre­ate and opti­mize dif­fer­en­ti­ated brand expe­ri­ences, influ­ence demand, and reach new cus­tomers with rich content.

Dynam­i­cally Deliver Assets Across Channels

We also com­bined the dig­i­tal asset man­age­ment capa­bil­i­ties of Expe­ri­ence Man­ager with the dynamic deliv­ery capa­bil­i­ties of Adobe Scene7 - for the ulti­mate rich media man­age­ment plat­form.  These capa­bil­i­ties are inte­grated with Expe­ri­ence Man­ager to pro­vide mar­keters with browser-based tools to deliver per­son­al­ized rich media expe­ri­ences, includ­ing video, across all channels.

It can be costly and com­plex to pro­duce (and re-produce) the vari­ety of assets needed to sup­port opti­mized expe­ri­ences on hun­dreds of device for­mats and thou­sands of screen sizes.  Costs grow con­sid­er­ably as mar­keters add per­son­al­iza­tion, local­iza­tion and tar­get­ing to their campaigns.

With its world class con­tent deliv­ery net­work, Expe­ri­ence Man­ager can dynam­i­cally gen­er­ate and deliver unlim­ited vari­a­tions of dig­i­tal assets in real time, scal­ing orig­i­nal assets to sup­port opti­mized view­ing expe­ri­ences across all web, mobile and social sites.   Users sim­ply upload assets to Expe­ri­ence Man­ager DAM, and then use the dynamic media tech­nol­ogy to author effects, pre­view, and pub­lish.  The result is a smart URL that can dynam­i­cally detect the best expe­ri­ence to deliver to the end cus­tomer at the last mil­lisec­ond. This speeds time to mar­ket and min­i­mizes pro­duc­tion costs asso­ci­ated with the cre­ation of mul­ti­ple asset ren­di­tions, result­ing in effi­cient cam­paign deliv­ery and execution.

With Adobe Expe­ri­ence Man­ager DAM - mar­keters will now have a cen­tral­ized plat­form to not only man­age their assets, but also deliver an unlim­ited set of vari­a­tions — up to the last millisecond.

To find out more about all the new capa­bil­i­ties in Adobe Expe­ri­ence Man­ager, join us for a live webi­naron March 27th or April 10thSign up today to dis­cover how you can eas­ily orga­nize and man­age the deliv­ery of con­tent and cre­ative assets across all your dig­i­tal mar­ket­ing chan­nels, includ­ing web, mobile, social media, and video.

Elliot Sede­gah

@esedegah

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