Putting the lat­est in-store infor­ma­tion online is help­ing SPAR Aus­tria boost web traf­fic and sales. The gro­cer and house­hold goods retailer has inte­grated con­tent man­age­ment capa­bil­i­ties in Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud, with its enter­prise resource plan­ning from SAP AG. Now, SPAR Aus­tria can quickly cre­ate pro­mo­tions based on the lat­est prices and prod­uct data.

The seam­less inte­gra­tion between Adobe Expe­ri­ence Man­ager and SAP helps us deliver com­pelling, up-to-date– infor­ma­tion to our cus­tomers,” says Oliver Sim­mer­stat­ter, Head of Busi­ness Solu­tions B2C/Mobile and Soft­ware Engi­neer­ing for SPAR infor­ma­tion and Com­mu­ni­ca­tion Ser­vices, the IT ser­vices provider for SPAR Aus­tria. “We’ve trans­formed our cor­po­rate home­page into a high-traffic web­site, and the pop­u­lar­ity of the pro­mo­tions is a sig­nif­i­cant fac­tor to our success.”

Addi­tion­ally, dig­i­tal asset man­age­ment capa­bil­i­ties within Adobe Expe­ri­ence Man­ager enable SPAR Aus­tria to cen­trally store and man­age prod­uct images and design ele­ments, help­ing the com­pany to cre­ate a con­sis­tent look, feel, and mes­sag­ing.  http://​adobe​.ly/​1​d​2​K​ZWi