Customer Showcase: Hyatt
With more than 450 hotels, resorts and vacation properties worldwide, Hyatt is a global leader in the hospitality industry. Having a strong web presence plays an important role in giving customers valuable information and resources for travel and leisure. To make the web experience more dynamic and personal, Hyatt is leveraging our Web Experience Management solution and Digital Marketing Suite to accelerate creating and delivering rich, relevant experiences to customers using a range of mobile devices, as well as desktops. By continually updating websites worldwide with the latest content, the hospitality leader gives customers easy access to the information they need—booking details, schedules for local events, weather, and other information—to plan their ideal vacations.
Our WEM solution enables Hyatt teams to quickly and efficiently publish content to more than 500,000 web pages that attract almost 250,000 visitors every day. Customers who are on-the-go can find hotels, book rooms, review reservations, and check loyalty points all from their mobile devices or from their desktops via traditional websites.
To further refine customers’ online experiences, more than 1,000 Hyatt managers rely on the Digital Marketing Suite to gain quick insight into the performance of both regional and national marketing campaigns. By following trends and optimizing visitor experiences, Hyatt saw a 1,000 percent increase in mobile visits over the past year.
Check out the full Hyatt story here.
