Today we are excited to announce the Adobe Pass authentication service, which enables pay TV subscribers to easily access premium content across the web from virtually any Internet-connected device.  
 
“TV Everywhere” is the Industry term that refers to Pay TV subscribers being able to access the same content they subscribe to through their traditional TV provider, online allowing customers to access premium TV content in web browsers, smartphones, tablets or IPTV’s.  The biggest problem to date with TV Everywhere is having a system that is transparent and easy to use for customers, conforms to all of the different parties business rules, and mostly importantly – is secure.  Adobe Pass solves these problems for all parties- consumers, programmers and pay TV providers alike.
 
Adobe has worked hard over the past year to integrate Adobe Pass with major Pay TV providers and content programmers.  By providing a secure, hosted solution, Adobe ensures that both the providers and the programmers have minimal integration work to perform as they pull together their many different online viewing options.  
 
Adobe Pass  leverages the Flash Platform for a seamless high-quality experience along with Adobe Flash Access® for enhanced security.  Adobe Pass also utilizes HTML5 for devices where Adobe Flash technology is not yet available.  
 
Adobe Pass is now live on several sites. Any Comcast, Verizon, Dish or Cox customer can try out the Turner TV everywhere sites, just click on the orange key to unlock more content by entering your pay TV username and password (typically the same information you would use to view your bill) at: www.tnt.tv/tveverywhere. What’s more, as you move to another site like www.tbs.com/tveverywhere, the premium contents come alive without a 2nd login. Verizon FiOS customers can also check out www.mtv.com/tve and again, the authentication will persist.

Adobe Pass is a great opportunity for Adobe to promote the Flash Platform across the entire media and entertainment industry, and to generate consistent, recurring revenue by solving a key business problem.  Keep up with the latest information on Adobe Pass on our product page at www.adobe.com/go/adobepass.

- Todd Greenbaum, Sr. Product Manager, Adobe Pass

Next week will be the Flash Media Distribution Partner Summit at Adobe. This is an event by invitation only, and it’s already oversold. It’s a great chance to meet with partners who are helping customers everywhere adopt Flash for their video distribution needs.

As usual, my focus will be on monetization: what are the emerging trends for ways to build a business around content distribution? I’ll touch upon some of the new industry initiatives such as DECE and KeyChest — unfortunately it’ll have to be pretty light on details due to confidentiality issues. And of course I’ll cover the work we are doing around Flash Access and how partners can participate.

Lastly, I’ve manage to stay up on my tweeting. You can find me at http://twitter.com/florianatadobe.

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