Universal Pictures recently released an Adobe AIR powered desktop widget for its upcoming film Fast & Furious starring Vin Diesel and Paul Walker. The application allows you to receive breaking news related to the film, view a countdown timer (scheduled for April 3rd), watch trailers and video clips, download wallpapers, connect with other fans real-time, and get directions using its built in GPS map.
This is a great example of an application designed to be completely viral — across websites, social networks and the desktop with AIR. Using the "grab & share" feature built inside of the application, the widget can be easily shared on a user’s social network such as Facebook or MySpace.
As an AIR application, it takes advantage of transparent windows to emphasize the film’s brand in a very compelling way.
My hope is that this is a sign of things to come as more and more film studios begin promoting their upcoming releases with AIR applications. In particular, I would love to see a widget application like this that also takes advantage of AIR’s support for HD video. Who knows, but perhaps some day soon entire films will be released and distributed as AIR applications in HD. Perhaps you have already have seen an example of this (please leave a comment if you have!).
Congratulations to the team at Xtreme Widgets that built this application.