Flash Player 10.1 @ 85% in December Penetration Study

Every quarter we do a Flash player penetration study to see how many people are using Flash Player. We post these statistics publicly and update the page regularly. Occasionally, I provide some additional color on these stats.

The default figure you hear most often is right at the top of the page: “Flash content reaches 99% of Internet viewers.” Sometimes you’ll read 98 percent, sometimes 99…it fluctuates between those two numbers because we check penetration in various countries. (See below.) This main stat is the total percentage of people that can view content targeted for Flash Player 9 and below on web-connected desktops/laptops/netbooks. Yet, the more telling stats for developers are the details on Flash Player version penetration. The numbers for Flash Player 9 and 10 are very close, so you can pretty much count on the majority of users having Flash Player 10 at this point. Yes, the Flash Player engineering team likes to know just how popular the software is, but more importantly Flash Platform developers need to know what versions of Flash Player people are using so they know when they can take advantage of all the latest capabilities and reach the widest possible audience.

The penetration study completed in December 2010 shows:
85.3% of people in mature markets are using the current version, Flash Player 10.1
87.4% in US/Canada and 86.2% in Europe
82.4% in emerging markets^

The September 2010 Flash Player 10.1 penetration numbers broke all the previous rate records with 74% mature market penetration in just 3 months. The December 2010 study validates those statistics: as FP 10.1 penetration in mature markets is now over 85% and over 82% in emerging markets^. That’s 10 percent growth in 3 months. At this rate, Flash Player 10.1 is expected to be at over 90% penetration before summer.

Our experience tells us that 80% penetration of Flash Player is a tipping point — at 80%, Flash developers are confident that they can start using new features and the majority of people can access their content with ease. The latest study shows that developers can take full advantage of all the latest features of Flash Player 10.1. Perhaps even more importantly is the rate at which these numbers were achieved.

Developers can look forward to future features, such as Stage Video in the upcoming Flash Player 10.2 release and the future 3D APIs achieving similar (if not better!) adoption rates.

How do we get these statistics?
We rely on Millward Brown to manage the penetration study, which has been in place since Flash Player 3. You can read about the methodology behind the numbers.

What about mobile?
The Millward Brown study is specific to “desktop” penetration of Flash Player. However, we are broadening our efforts to measure the proliferation of Flash Player on other devices as it’s beginning to rollout on many new smartphones, tablets and TVs. There have been over 3 million downloads of Flash Player 10.1 from the Android market since its initial release last summer and we expect to provide updated numbers soon.

Need a rundown of the Flash Player features you know that the overwhelming majority of desktop and laptop users can now experience? Check out Paul Betlem’s post.

*Mature markets includes US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
^Emerging markets are surveyed every other wave. They include China, S. Korea, Russia, India and Taiwan.

19 Responses to Flash Player 10.1 @ 85% in December Penetration Study

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  4. Pat Timmerman says:

    I would like to know why every time I turn on the computer flash player pops up and wants to install. Is this normal? This morning I was on the computer for an hour or so and it popped up three times. I enjoy using it but sometime it is annoying! An answer to my question would be appreciated.

  5. Pingback: Flash 10.1 excede la cuota de mercado del 85%, y podría alcanzar el 90% en seis meses después de que Adobe | Actualidad

  6. Bonnie Whitaker says:

    Well, I have a tmobile my touch 3g and I have the 2.2 update. Stil no flashplayer. What the heck is going on? I need flashplayer to do nearly everything that I need to do with this phone. What is the problem? WHEN WILL IT WORK? It will not even let me download it at all. ADOBE? What is the problem?

  7. sofoyla says:

    den katalabeno ti lete 8a i8ela ellinika

  8. Pingback: Leonardo França » Flash Player já é 85% diz estudo

  9. Jeff Johnson says:

    Great. When can we use webm ( vp8/vorbis in Matroska ) … we really like being able to defend our video.smoothing in lowered bitrates of larger videos, and vp8 gracefully degrades the high-action and scene-cuts with about 1/2 the filesize of h.264. This is great. Scales well and means more people can http larger videos with less bandwidth.
    right now pages like this one http://fox.ctnhd.com/?page=6 needs a 60 meg h.264
    Our vp8 tests with similar quality is about half that size to get basically the same job done.

    BTW excellent work with stagevideo on google tv. you guys amaze me… its all good.

  10. nader says:

    درخواست فلش پلیر

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  12. Adidas says:

    Установить эту програму

  13. Pingback: Leonardo França » Flash Player 10.1 já é 85% diz estudo

  14. Igor says:

    Is it possible to provide app2sd for Adobe Flash Player. It takes 11.29 of the internal memory. It’s too big for most of Android smartphones…

    Best regards,

  15. mustafa says:

    10.1 adobe flash player downlas

  16. mustafa says:

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  18. Flash Player 10.1@ 85% in martch…facebook

  19. EuroSiti says:

    I wish Flash Player would just Matroska (MKV) with H.264 (AVC) WMV or VP8 video and AAC, FLAC & Vorbis sound. Forget about all other video containers and formats and then develop support for additional audio tracks and subtitles within MKV files.
    If Samsung can provide full Matroska support, then so can Adobe, Apple, Microsoft and Sony… If they want to. 😉