As a long time Flash developer who loves Flash, I can tell you that what is happening right now is a good thing.
First, we are making bold moves like stopping the development of the browser plug-in on mobile browsers in favor of investing further in Flash-based apps packaged with AIR. Playing existing content sounds like a great idea on paper, but we know it doesn’t always work that way — you need to author for mobile and think for mobile, but from talking to customers and looking at content today, we realize that very few people are targeting the plug-in on mobile browsers.
Flash developers have always created some of the most stunning, immersive, emotional experiences on the web. They’ve always pushed the cutting edge, with few restrictions. But mobile is different, and developers need to adapt to different constraints and affordances. Flash lets you do that, whether you are taking advantage of efficient hardware accelerated video playback or native support for features like multitouch and accelerometers. But it’s costly to create beautiful experiences optimized for mobile browsers — a cost that doesn’t make sense if people using one of the most popular mobile platforms can’t see the content you create.
Existing content for desktops didn’t always look as magical on phones as people were used to seeing with Flash Player on their desktops. Content optimized for desktops with big screens and beefy processors can’t look as good on a phone or a tablet it was never designed for. This really had an impact on the trust that people had in Flash, and this perception made it hard to start new projects optimized for mobile browsers. There was just no appetite to even try doing this.
In contrast, you guys create super nice Flash-based apps packaged with AIR and delivering them to app stores across iOS, Android, and BlackBerry devices – by the end of this year, you will be able to reach over 350 million tablets and smartphones. Have you seen an article from a journalist saying that Machinarium, Comb over Charlie, or TweetHunt are horrible ? No, people love those games. Your work fits the trend the entire industry is seeing: even as we’re excited about improvements in mobile browsers, the most compelling, immersive experiences for mobile devices are delivered through apps, optimized from the ground up for mobile. We’re helping you guys leverage your talent – the same skills in ActionScript and tooling – to reach that huge, growing market of smartphone and tablet users with amazing apps. Flash makes it possible for developers who craft beautiful desktop experiences to deliver great mobile app experiences. We are going to really focus on that, creating the best solution to build stunning interactive content, games, and video apps across all screens.
Flash Player on the desktop continues to show a path for the consistent, super duper experiences that are impossible to deliver to over a billion people with any other technology. For example, Flash Player 11 was released only a month ago, and it now enables fluid, cinematic hardware accelerated 2D and 3D visuals for more people on the web than any other technology. Flash Player uniquely does for the desktop what apps do for phones and tablets: it helps ensure that what you imagine is exactly what your users will see. Flash Player remains the best technology for delivering premium experiences on the desktop, period. Focusing helps us make sure that we continue to drive that continued innovation.
We are not stepping out of the mobile space with Flash, we are just focusing on what makes sense and where Flash looks great.
In the long term, we’re actively working on an ambitious future for Flash. The implementation details may change, as we’ve been talking about today. We believe that the DNA of Flash doesn’t reside in those implementation details, but in our promise to make it easy to create and deliver the most amazing experiences everywhere. We’re focusing on fulfilling that promise, and we’re excited to see what the future – and our community – will bring.
Sr. Product Manager | Flash Runtime