Adobe Introduces Premium Features for Gaming with Flash Player 11.2; Announces Collaboration with Unity Technologies

Gaming is experiencing an unprecedented period of innovation and growth, with online and mobile gaming attracting new users, enabling innovative game play and driving new business and distribution models. Social and casual games on the Web are fueling global growth in gaming, with worldwide social gaming projected to grow from $4.94B in 2011 to $8.64B in 2014 according to the Casual Games Association. With unparalleled reach to over 1.3 billion PCs, Adobe Flash Player is a catalyst for this growth by providing a consistent, powerful, and innovative gaming platform – the game console for the Web. Adobe is investing in Flash technologies for gaming, allowing developers to deliver console quality games across browsers and devices. We are investing not only in improving game development, but also in new features and services for game developers to help them reach new markets and build successful gaming businesses.

Today we’re announcing premium features for gaming with Flash Player 11.2. These will allow game developers to publish advanced games with console quality experiences to Flash Player. We’re also excited to announce that we are collaborating with Unity Technologies to enable Unity customers to publish web-based 3D games, like Madfinger’s Shadowgun, to Flash Player using the premium features from directly within Unity’s tools.

Rich online and social gaming experiences are attracting consumers from traditional consoles to the Web, creating opportunities for developers to introduce new genres and types of game play. Game developers are also committed to increasing production values for their online games by tapping into a broad ecosystem of game development tools. Adobe is enabling third party tools and gaming middleware partners, like Unity, to target Flash Player by taking advantage of premium gaming features designed to enable console quality playback of the most advanced games. In addition to premium features, we’ll also be working closely with Unity to integrate future Adobe Digital Marketing services for game developers into the Unity tools to help them more easily build successful gaming businesses.

Premium feature APIs in Flash Player 11.2 will benefit graphically demanding games by giving developers access to hardware accelerated graphics rendering in combination with domain memory, which is used by C/C++ cross compilers such as Codename “Alchemy“. Developers can use the premium features to publish games for Flash Player across PC browsers and as natively packaged mobile apps using Adobe AIR for distribution through the Apple iTunes App Store, Google Play Store, Amazon Appstore for Android and other mobile app markets. Many great games are not expected to require these premium features, and will rely only on the rich core platform capabilities of Flash Player. We will continue to advance the core platform as well as introduce new and exciting premium features and services to provide a foundation that allows any game developer to deliver rich games and experiences more easily to more people than any other platform.

With today’s release of Flash Player 11.2, we are making premium features available free of charge for content published prior to August 1. Starting August 1, these features will be licensed for commercial use, and there is no charge for the first $50K in application revenues. The use of premium features within Adobe AIR, including for mobile applications for iOS and Android, will be royalty free.

We’ve designed this pricing to encourage the kind of innovation and experimentation that often helps to spark inspired and inventive games. This also enables us to invest in and support innovation in Flash technologies that will benefit the ecosystem of popular game middleware and development tools, beyond Adobe’s first party tools. For more details about Adobe’s licensing program and premium features, visit www.adobe.com/go/fpl.

Every day millions of users enjoy popular online games through Flash Player, such as Rovio’s Angry Birds, Zynga’s Farmville and EA’s Sims Social on Facebook, along with Gamegoo’s Qi-Xiong Hegemony, one of China’s top ten online games. And we’re already seeing some great AIR games that use the new Stage3D capabilities of AIR 3.2 appearing in markets, such as Winter on Whale Island, Rivers of Olympus, Spaced Away and ApexVJ. Games continuously push technology boundaries, and Flash technologies allow Adobe to deliver new capabilities faster and make innovative features instantly accessible to more users than any other technology. Today we’re also detailing how developers can realize these benefits with the releases of Flash Player 11.2 and AIR 3.2. We expect to see games continue to push the boundaries of the Web and mobile and Adobe will be there to innovate and deliver technologies and services that enable developers, publishers and our partners to create and distribute amazing experiences to their users, regardless of genre, platform or location.

Visit gaming.adobe.com to get the latest gaming information and to see a showcase of the latest games built using Adobe technologies.

What our partners are saying:

“We’re thrilled to offer the 260,000 active developers making great games and applications with Unity the opportunity to take advantage of the unprecedented reach of Adobe Flash Player across all major desktop browsers on more than a billion PCs,” said David Helgason, CEO, Unity Technologies. “Unity developers will be able to take advantage of the stunning performance offered by the addition of hardware accelerated graphics rendering through Stage3D in Flash Player.”

“Kabam pioneered and continues to lead the way in the development of free-to-play, MMO-style social strategy and RPG games for the core audience, so we’re very excited with the tools Adobe is bringing to browser-based games,” said Kevin Chou, CEO and Co-founder of Kabam. “We rely on Flash Player’s enormous installed consumer base to reach legions of core gamers, and the outstanding fidelity levels achievable with Stage 3D acceleration means we can deliver the kind of immersive game experience our gamers want and deserve. That’s what we live for as a company. You’ll see this technology and enhanced game quality this year in our upcoming slate of high performance, next gen games.”

“As the leader in competitive online strategy and combat games, KIXEYE is always on the hunt for new tools that will allow us to continue to deliver the most fun and mind-blowing browser-based game experiences on the planet,” said Will Harbin, CEO of KIXEYE.  “Flash Player and Alchemy 2 will help us ensure that our highly performant, hyper-accessible games operate flawlessly in stunning 3D. We plan to utilize the technology’s full capabilities in our line-up of next generation RPG titles scheduled to launch this fall.”

“As a multiplatform and leading Flash developer, we’ve never seen a greater opportunity to produce high-caliber games – on the Web and on Facebook – that are artistically and technically outstanding,” said Steve Couture, CEO of Frima Studio. “With more than a billion installs, no other technology comes close to Flash’s reach and performance capabilities. We look forward to utilizing this technology to bring gamers a level of quality and performance that they have never seen before in browser based games.”

Learn more about the exciting new features and capabilities introduced today in Adobe AIR 3.2 and Flash Player 11.2.


10 Responses to Adobe Introduces Premium Features for Gaming with Flash Player 11.2; Announces Collaboration with Unity Technologies

  1. Being a Flash developer since 1999 and seeing how the demand for Flash solutions has almost completely gone the past 2 years or so, I find it very positive that Adobe is thinking out of the box and keep improving Flash instead of just letting it die silently. I welcome the new possibilities!

    • Emmy Huang says:

      Lars – thank you! We are absolutely focused and investing in the Flash strategy as well as increasing our focus and investments for gaming. As with the other media verticals, like Digital Publishing and Video, we want to help publishers create, distribute, optimize and monetize their content across devices. Much more to come here!

  2. Nice! This is simply amazing. I’m already doing some experiments with Unity 3.5 exporting to flash, and so far the future is really promising.
    I was concerned about the latest news in the Flash ecosystem. Now, clearly Flash would become more and more the standard on the gaming industry.
    I can’t wait for the next Unity release :)

  3. Pingback: Unity and Adobe Flash Collaboration « Features « Unity Profiler

  4. Ben Reynolds says:

    I agree that this is awesome news for Flash developers and gamers alike. Like many others, I was beginning to question whether Flash games would hold up to emerging technologies, but it seems that my fears were for naught — I am excited to see where this all goes.

  5. Jarrad says:

    seems like adobe is cashing in on flash platform as much as possible before its phased out.

  6. Hi everybody!

    I’m very glad to announce the final release of Bestial Kombat.

    http://www.soybestial.es/juegos/bestialkombat/index.html

    This game has been developed using Starling Framework & Nape phisics engine and shows how Flash player 11.2 and AIR 3.2 is helping developers to create great games.

    Thank you all at Adobe!

    Hope you enjoy it.

  7. Tom Grant says:

    So how is the 9% revenue share going to work? Do you really expect major game companies to open their books so you can see how much revenue they are making? Will you go after big companies like Zynga if you think they are not paying you enough for a title?

    What if a game/application is not profitable, you still expect companies to still pay the 9%.

    Can you point to another plug-in that has charged publishers and is still around?

    • munny says:

      Don’t you think 9% is a bit much?

      I for one will be sticking with the Unity Web Player. There is already a huge user base growing for it, it is only a matter of time before it is adopted completely.

      Plus, the capabilities of the Web Player are better, it has far better stability and compatibility, and no profit share.

  8. Flash + Unity would have been a great solution for us to reach more users on Facebook. Sadly, Adobe has chosen to adopt a revenue share model for it, which is unacceptable given what they are contributing. If Flash were a platform holder, that would be another story – but actually the only thing they have going for them is that some % of users are too lazy to download the Unity browser plugin. On the other hand, I do believe Adobe has a rare opportunity here to keep the Flash platform relevant. They should appreciate what 3d games in Flash could do for them, and try something more like 3% or a flat fee pricing model. That would be much more acceptable to us, and other developers as well.