Author Archive: Emmy Huang

Adobe Delivers New Game Developer Tools in Creative Cloud

We are thrilled to announce the release of our first Game Developer Tools in the Adobe Creative Cloud, giving developers and publishers access to a powerful set of resources in one central location. Adobe’s Game Developer Tools are designed to streamline the game development process from creation to deployment, and help game publishers and developers reach the broadest possible audience worldwide – over 1.3 billion connected Windows and Mac PCs and over 500 million smartphones and tablets – 20 times the reach of the bestselling Xbox 360 gaming console.

The gaming community is already buzzing about Adobe Scout, an advanced next-generation profiling tool that uncovers granular internal information in ActionScript-based mobile and browser content to unlock significant performance optimization opportunities. We’ve received rave reviews from developers who have been using pre-release versions of Scout to gain powerful insights and who are already enhancing their development processes with our Game Developer Tools.

As a special promotion, we’re including this first release of Scout in a free membership to Creative Cloud, along with the rest of our Game Developer Tools, including the Adobe Gaming SDK, Adobe Flash C++ Compiler, and trial versions of Flash Professional CS6 and Flash Builder 4.7 Premium:

-          The Adobe Gaming SDK provides the essential building blocks developers need to create and monetize amazing ActionScript games across browsers and mobile devices, including open source 2D and 3D frameworks (Starling, Feathers, and Away3D), and is a simple starting point for both new and experienced game developers.

-          The Adobe Flash C++ Compiler is a new tool chain that allows game developers to take native games and game engines for PCs, Xbox 360, PlayStation 3, and iOS and compile them to run directly on the web across browsers on over 1.3 billion connected PCs using Adobe Flash Player.

-          Adobe Flash Professional CS6 is an authoring tool to create engaging animation and games, including support for delivering animated assets ready for use with Starling and many other popular frameworks, and Adobe Flash Builder 4.7 Premium is an advanced ActionScript development environment that can be used to develop high-performance mobile and browser-based games. Flash Builder 4.7 Premium also improves productivity and time to market with support for the new ASC 2.0 compiler and the ability to test and debug apps directly on Apple iOS devices through USB or on the iOS simulator.

Creative Cloud paid membership includes full versions of Flash Professional and Flash Builder and will also include future versions of Scout following the introductory promotion. Of course, paid members also get access to all of the Creative Suite 6 apps, including other popular tools for game design, such as Photoshop and Illustrator.

The Adobe Flash Player has been at the forefront of online gaming for years and is used to power the 10 most popular games on Facebook including SongPop, FarmVille2, and Diamond Dash. Adobe’s latest Gaming technologies are the leading choice for social game studios like Zynga, Wooga and KIXEYE and are used by AAA game developers like Ubisoft as well as indie developers like Northway and Damp Gnat to help minimize the cost of targeting multiple platforms and mobile devices – including games for iPhones and iPads. Today’s release of Game Developer Tools makes it much easier for developers to maximize productivity, game quality and reach across PCs and mobile devices.

We’ll be celebrating this launch at our San Francisco office this evening with many local developers and publishers. Please feel free to stop by, or keep an eye out for a recap video in the next few days on Adobe’s Gaming YouTube channel. And, to find out more about the new Game Developer Tools and the Adobe Creative Cloud, visit gaming.adobe.com/getstarted.

Impressive Unity Games Running in Flash

Last week, I had the pleasure of presenting to more than 1200 Unity developers at the 2012 Unite conference in Amsterdam. It was an honor to present on the same stage as the legendary Peter Molyneux!

*Quick jump to my section here*

There’s a lot of excitement about the work the Adobe Gaming team is doing with Unity, giving game developers more choice in using their favorite tools to target the Flash Player via Premium Features. At Unite, we showed off previews of Unity games that will be published to Flash Player, including Madfinger’s Shadowgun in Facebook and Nickleodeon’s Teenage Mutant Ninja Turtles which you can see in this video. With the announcement of the Unity 4 preview, we expect to see even more Unity games running in Flash and hope to showcase more of these for you later this year.

Are you building a game for Flash Player using Unity? If so, tell us about it on Facebook! https://www.facebook.com/flashplatform

Adobe Introduces Premium Features for Gaming with Flash Player 11.2; Announces Collaboration with Unity Technologies

Gaming is experiencing an unprecedented period of innovation and growth, with online and mobile gaming attracting new users, enabling innovative game play and driving new business and distribution models. Social and casual games on the Web are fueling global growth in gaming, with worldwide social gaming projected to grow from $4.94B in 2011 to $8.64B in 2014 according to the Casual Games Association. With unparalleled reach to over 1.3 billion PCs, Adobe Flash Player is a catalyst for this growth by providing a consistent, powerful, and innovative gaming platform – the game console for the Web. Adobe is investing in Flash technologies for gaming, allowing developers to deliver console quality games across browsers and devices. We are investing not only in improving game development, but also in new features and services for game developers to help them reach new markets and build successful gaming businesses.

Today we’re announcing premium features for gaming with Flash Player 11.2. These will allow game developers to publish advanced games with console quality experiences to Flash Player. We’re also excited to announce that we are collaborating with Unity Technologies to enable Unity customers to publish web-based 3D games, like Madfinger’s Shadowgun, to Flash Player using the premium features from directly within Unity’s tools.

Rich online and social gaming experiences are attracting consumers from traditional consoles to the Web, creating opportunities for developers to introduce new genres and types of game play. Game developers are also committed to increasing production values for their online games by tapping into a broad ecosystem of game development tools. Adobe is enabling third party tools and gaming middleware partners, like Unity, to target Flash Player by taking advantage of premium gaming features designed to enable console quality playback of the most advanced games. In addition to premium features, we’ll also be working closely with Unity to integrate future Adobe Digital Marketing services for game developers into the Unity tools to help them more easily build successful gaming businesses.

Premium feature APIs in Flash Player 11.2 will benefit graphically demanding games by giving developers access to hardware accelerated graphics rendering in combination with domain memory, which is used by C/C++ cross compilers such as Codename “Alchemy“. Developers can use the premium features to publish games for Flash Player across PC browsers and as natively packaged mobile apps using Adobe AIR for distribution through the Apple iTunes App Store, Google Play Store, Amazon Appstore for Android and other mobile app markets. Many great games are not expected to require these premium features, and will rely only on the rich core platform capabilities of Flash Player. We will continue to advance the core platform as well as introduce new and exciting premium features and services to provide a foundation that allows any game developer to deliver rich games and experiences more easily to more people than any other platform.

With today’s release of Flash Player 11.2, we are making premium features available free of charge for content published prior to August 1. Starting August 1, these features will be licensed for commercial use, and there is no charge for the first $50K in application revenues. The use of premium features within Adobe AIR, including for mobile applications for iOS and Android, will be royalty free.

We’ve designed this pricing to encourage the kind of innovation and experimentation that often helps to spark inspired and inventive games. This also enables us to invest in and support innovation in Flash technologies that will benefit the ecosystem of popular game middleware and development tools, beyond Adobe’s first party tools. For more details about Adobe’s licensing program and premium features, visit www.adobe.com/go/fpl.

Every day millions of users enjoy popular online games through Flash Player, such as Rovio’s Angry Birds, Zynga’s Farmville and EA’s Sims Social on Facebook, along with Gamegoo’s Qi-Xiong Hegemony, one of China’s top ten online games. And we’re already seeing some great AIR games that use the new Stage3D capabilities of AIR 3.2 appearing in markets, such as Winter on Whale Island, Rivers of Olympus, Spaced Away and ApexVJ. Games continuously push technology boundaries, and Flash technologies allow Adobe to deliver new capabilities faster and make innovative features instantly accessible to more users than any other technology. Today we’re also detailing how developers can realize these benefits with the releases of Flash Player 11.2 and AIR 3.2. We expect to see games continue to push the boundaries of the Web and mobile and Adobe will be there to innovate and deliver technologies and services that enable developers, publishers and our partners to create and distribute amazing experiences to their users, regardless of genre, platform or location.

Visit gaming.adobe.com to get the latest gaming information and to see a showcase of the latest games built using Adobe technologies.

What our partners are saying:

“We’re thrilled to offer the 260,000 active developers making great games and applications with Unity the opportunity to take advantage of the unprecedented reach of Adobe Flash Player across all major desktop browsers on more than a billion PCs,” said David Helgason, CEO, Unity Technologies. “Unity developers will be able to take advantage of the stunning performance offered by the addition of hardware accelerated graphics rendering through Stage3D in Flash Player.”

“Kabam pioneered and continues to lead the way in the development of free-to-play, MMO-style social strategy and RPG games for the core audience, so we’re very excited with the tools Adobe is bringing to browser-based games,” said Kevin Chou, CEO and Co-founder of Kabam. “We rely on Flash Player’s enormous installed consumer base to reach legions of core gamers, and the outstanding fidelity levels achievable with Stage 3D acceleration means we can deliver the kind of immersive game experience our gamers want and deserve. That’s what we live for as a company. You’ll see this technology and enhanced game quality this year in our upcoming slate of high performance, next gen games.”

“As the leader in competitive online strategy and combat games, KIXEYE is always on the hunt for new tools that will allow us to continue to deliver the most fun and mind-blowing browser-based game experiences on the planet,” said Will Harbin, CEO of KIXEYE.  “Flash Player and Alchemy 2 will help us ensure that our highly performant, hyper-accessible games operate flawlessly in stunning 3D. We plan to utilize the technology’s full capabilities in our line-up of next generation RPG titles scheduled to launch this fall.”

“As a multiplatform and leading Flash developer, we’ve never seen a greater opportunity to produce high-caliber games – on the Web and on Facebook – that are artistically and technically outstanding,” said Steve Couture, CEO of Frima Studio. “With more than a billion installs, no other technology comes close to Flash’s reach and performance capabilities. We look forward to utilizing this technology to bring gamers a level of quality and performance that they have never seen before in browser based games.”

Learn more about the exciting new features and capabilities introduced today in Adobe AIR 3.2 and Flash Player 11.2.


A Big Week of News for Adobe’s Gaming Efforts: Conferences, Demos and Screenings Galore

Hot off the heels of the AIR preview at Mobile World Congress, we’re excited about this week’s gaming activities. At the Flash Gaming Summit this weekend, Adobe gaming evangelist Lee Brimelow and Flash runtime product manager Thibault Imbert discussed the direction of gaming at Adobe and the features in AIR 3.2 with hundreds of attendees. Developers can now begin to deliver mobile games with Stage 3D support to more than 500 million smartphones and tablets including Apple iOS, Android, Barnes & Noble’s Color NOOK, Amazon Kindle Fire and BlackBerry platforms without having to rewrite an app from scratch.

Mobile games delivered using AIR 3.2 can take advantage of 1000x faster rendering performance over AIR 2, allowing game developers to animate millions of objects with smooth 60 fps rendering. Developers can use a single workflow to optimize their apps, and take advantage of using native extensions for device-specific capabilities like vibration control, gyroscope, and dual screens as well as integration with in-app payments and Apple Game Center. AIR is enabling more and more developers to easily deliver content to mobile marketplaces; over the course of the last year, the number of AIR apps on mobile marketplaces, including the AppStore and Android Market, has grown more than 7 times!

The Adobe Gaming team will also be at the Game Developers Conference (GDC) in San Francisco this week, where we will be showing all kinds of new browser-based desktop games and mobile gaming apps with key partners including Rovio, Zynga, GameFly, EPIC, SpilGames, and many more. Demos of high-performance, cross platform games like Soundquest, Delta Strike, and Sherwood Dungeon are just a few of the new Flash technology-based games on show in Adobe’s booth. And the showcase of mobile games built using AIR includes Waste Invaders, Spaced Away, and Winter on Whale Island, as well as Machinarium, the hit iPad game. Also, our friends at NVIDIA and AMD will also show demos for games built with Flash as well. So come by and see us in the North Hall, booth 2328.

With the full release of Flash Player 11.2 later this month, Adobe is addressing the needs of game developers by ensuring that Flash technology provides the level of quality that enables it to become the true game console of the web. With Stage3D, Flash Player already brings console-quality hardware accelerated graphics to more of the web than any platform and Flash Player 11.2 includes features like mouse lock and expanded GPU support. Our recently announced roadmap demonstrates the investment we continue to make in delivering new capabilities for our customers with upcoming features directly targeting game developers. As we’ve previously communicated, Adobe will also productize “Alchemy,” an Adobe research project that allows users to securely execute high-performance C and C++ code with the reach of the Flash runtimes. The commercial release of Alchemy will offer significantly better performance and productivity over the Labs prototype, including full debugging support and up to 75% reduction in code size.

And one more thing, we’re pleased to announce the debut of a new site dedicated to game developers: http://gaming.adobe.com. It has a beautiful showcase of games that use Flash and AIR, as well as resources for developers like tutorials and more information on why and how to use Flash technology for gaming. Go check it out, and tell us what you think. Game on!

Adobe AIR 3 and Flash Player 11 Desktop Beta for Developers Now Available!

Today we are excited to announce the availability of the Adobe AIR 3 beta and the Adobe Flash Player 11 beta for desktop platforms on Adobe Labs.  AIR and Flash Player continue to drive innovation for rich, engaging digital experiences with new features for cross-device standalone application development and expressive rich internet applications, games, and videos in the browser.   Some of the features from the Flash Player Incubator, such as Stage 3D and 64-bit support, have been moved into this beta release. Developers can test and provide feedback on the new features, and should also focus on testing existing content for compatibility and stability.

Some of the features and performance enhancements included in the Flash Player 11 and AIR 3 betas:

  •  Captive Runtime for AIR*: This popular feature from AIR for iOS will now be available on AIR for desktop.  Simplify the app installation process, reduce testing and certification cost by encapsulating the AIR runtime in your Windows, Mac and and Android apps.
  • Native 64-bit support for Flash Player: Take advantage of new 64-bit operating systems and 64-bit Web browsers on Linux, Mac OS, and Windows.
  • Stage 3D graphics rendering: Stage 3D  (“Molehill) is a new method of 2D and 3D rendering and is supported with a new Stage3D API. The Stage3D API is a set of low-level GPU-accelerated APIs enabling advanced 2D and 3D capabilities across multiple screens and devices (desktop, mobile and tv). These new low-level APIs will provide 2D and 3D engine developers the flexibility to leverage GPU hardware acceleration for significant performance gains.  You can view examples on the Stage 3D page.
  • H.264/AVC SW Encode for camera encoding: Higher compression efficiency and industry wide support for real-time communications and non-real-time broadcast scenarios, like webcasting, livecasting, etc.
  • Native JSON (JavaScript Object Notation) support: Enables ActionScript programmers take advantage of fast parsing and generation of JSON-formatted data. Take existing data and integrate it with minimal or no modification into your ActionScript project.

* The AIR 3 desktop runtime beta is provided to ensure current AIR 2.7 and AIR apps targeting older version of AIR are compatible with this upcoming release of AIR 3. At this time the AIR 3 SDK and AIR 3 specific features (e.g. captive runtime) will not be available in a public beta.  To learn more about the new AIR 3 mobile and desktop features and develop apps with AIR 3, please apply for admission to our private prerelease program

We’re also pleased to announce a new public bugbase system where you can file bugs and feature requests for both Flash Player and AIR. The new bugbase is a public front end to our internal bugbase, which will improve tracking, communication, and responsiveness for issues and feature requests. The former bugbase will remain as read only, and we are in the process of transferring over all relevant issues and feature requests to the new system.

Finally, as 3D and security have been a topic of interest lately, I want to touch on a few points about how Adobe is bringing 3D to the Web in Flash Player and apps through AIR. Because two of our primary design goals were to ensure Stage 3D will run great on mobile devices without compromising security, the Stage 3D implementation exposes a specific set of GPU features, resulting in a small API surface, making it easier to secure. We also added restrictions that help mitigate many of the security concerns around accessing OpenGL. For instance, we limit the number of calls per frame, minimizing the risk of denial-of-service attacks. We also designed a simple shader language (AGAL – Adobe Graphics Assembly Language) with restrictions such as prohibiting loops or functions inside shaders. The simplicity of AGAL makes it also easy to verify and validate compared to the GLSL dialect that is used by other solutions like WebGL.

This first beta is a desktop release, and we’re hard at work on mobile, which will be coming soon. The runtimes team is looking forward to your feedback during the beta period, and the amazing experiences that will be delivered through Flash Player 11 and AIR 3!

To learn more about the Flash Player 11 features, and for compatibility testing, please participate in the Flash Player 11 beta.

To learn more about the AIR 3 features and for compatibility testing for AIR desktop apps, please participate in the AIR 3 beta.

Update on Flash Player 10.3 and IE9 issues

Thanks to everyone who has provided information on their system and driver versions. This has helped us work on identifying a fix for the SWF rendering issue.  This bug was exposed due to some changes we made to blocklist certain incompatible drivers from using hardware acceleration in Flash Player.

We have a pre-release build ready for testing, which is available in the updated technote.

We have confirmed this fixes the SWF rendering in the wrong location on the machines where we have reproduced the problem. As there are many configurations and driver combinations that we don’t have in our testing lab, your feedback is important to ensure we have a good resolution. If your system has this issue, please download the pre-release and let us know either through the bug or on the forums if it resolves the issue. Make sure you re-enable IE9 hardware acceleration when you try the player.

The issue where the SWF rendering problem re-appears after exiting full screen mode now seems to occur sporadically, so please report your system information if you still experience this problem with the pre-release build. We are working with Microsoft to determine the cause of the full screen issue.

If you encounter any new issues please also report these, along with your feedback, through the Adobe Flash Player Bug Management System. Please review the instructions on this page for details on generating the information we’ll need for further investigation.

Update 5.25.2011 Folks that still see the top-left SWF issue, please verify that your installation was successful by selecting right click on SWF content and viewing the version in the “About Flash Player…” menu item or go here.

Update 5.26.2011 We will be releasing an update next week to address both issues (top-left and in/out full screen). We also continue to follow up on reports that the pre-release build doesn’t resolve the problem on some computers. The dxdiag info is very helpful, and also please post the URL where you are experiencing these problems.

Update 5.31.11 Flash Player 10.3.181.16 has been released and is available on adobe.com and through the auto-update notification. It addresses the Intel HD graphics and Internet Explorer 9 issue.

Reported issues with Flash Player 10.3 and Internet Explorer 9

We are tracking and actively investigating the issues reported with Flash Player 10.3 and Internet Explorer 9. Users are reporting that SWF content is being displayed in the upper left corner of the screen. We want to give those of who are encountering these issues an update.

First, we apologize to everyone affected — we know you count on Flash Player as an integral component of the web and we strive for high quality and performance in each release.  We are actively looking into the root cause and best fix for this issue, and many thanks to those of you who have submitted the necessary information via email and our online bug database which has given us the solid leads we are pursuing.

Flash Player 10 and later can use your system’s graphics hardware to accelerate video decoding, and can also accelerate video presentation on some sites. Starting with Flash Player 10.2, Flash Player also takes advantage of hardware accelerated graphics in Internet Explorer 9, utilizing hardware rendering surfaces to improve graphics performance.

The reports for Flash Player 10.3 indicate that systems with Intel HD Graphics adapters running Internet Explorer 9 are the systems being impacted by this particular bug.  However, if you are encountering this issue and have a different configuration we’d love to hear from you.  Please review the instructions on this page for details on generating the information we’ll need for further investigation.

There are a few workarounds that you can do on your end until this issue is resolved:

  1. On some systems, you may be able to resolve this issue by updating the Intel HD Graphics drivers .  It has been reported that driver versions 8.15.10.2361 and above do not exhibit this bug.  Unfortunately, some systems might require updates directly from your system manufacturer.  We’re working with system manufacturers to make sure they include the latest drivers in future releases.
  2. You can disable hardware acceleration in Internet Explorer 9 using the instructions on this page .  Please note that you should re-enable hardware acceleration once this problem has been resolved to enjoy the full benefits of hardware acceleration.

We will continue provide updates as new information becomes available.

5.19.2011 Update: Thanks for those of you that provided feedback on making this available on Adobe.com. We just posted it as a technote: http://kb2.adobe.com/cps/904/cpsid_90416.html. We are working on a hotfix release for this issue.

5.24.2011 Update: We have posted a build with a fix for this issue for testing in the technote above. See this update for more details.

Adobe Flash Player 10.3 for desktop and Android devices now available (including Android 3.1 support)

We’re excited to announce that Flash Player 10.3 is now available for Android, Linux, MacOS, and Windows. Flash Player 10.3 improves stability, enhances security and user privacy protection, and provides new desktop video and audio capabilities for enterprises and developers. Intrepid developers can also check out a set of new bleeding-edge technologies in the Flash Player Incubator program on Adobe Labs. On the device side, with the rollout of Android 3.1 users of Honeycomb tablets like the Motorola XOOM will experience performance improvements introduced in Flash Player 10.2. For more information on how Google’s update to Honeycomb improves the experience of content designed for Flash Player, visit the Flash Platform blog.

New features in Flash Player 10.3 include:

  • Media measurement (desktop only) – Measuring video usage just got easier. Using Adobe® SiteCatalyst® with Flash Player 10.3, developers can implement video analytics for websites with as little as two lines of code for the first time. Media Measurement for Flash Player allows companies to get real-time, aggregated reporting of how their video content is distributed, what their audience reach is, and how much video is played. Mobile support will be available in an upcoming release.
  • Acoustic echo cancellation (desktop only) – With Flash Player 10.3, developers can create real-time online collaboration experiences with high-quality audio for telephony, in-game voice chat, and group conferencing applications. Developers can take advantage of acoustic echo cancellation, noise suppression, voice activity detection, and automatic compensation for various microphone input levels. End users will be able to experience higher quality audio facilitating smoother conversation flow, without using a headset.
  • Enhanced privacy protection – Flash Player 10.3 enables local storage clearing within browsers’ privacy settings and streamlines the controls of the Flash Player privacy, security and storage settings within the local control panel of desktop OSes.
  • Security enhancements including the support of auto-update notification for MacOS – See the Security Bulletin APSB11-12 for more details.

For more information on the new features and a list of bug fixes, see Flash Player 10.3 release notes.

The Flash Player Incubator is also being updated today, highlighting new technologies and APIs that will provide further enhancements for performance, security, as well as support video and Customer Experience Management (CEM) solutions. See detailed feature descriptions on Adobe Labs, let us know what you think on the Incubator forum or report bugs.

Finally, we now have an official name for one of our first Incubator technologies — the project formerly known by the code name “Molehill” will be called Stage 3D.  Stage 3D is a new method/model of 2D and 3D rendering developed by Adobe and is supported with a new Stage3D API.  The Stage3D API is a set of low-level GPU-accelerated APIs enabling advanced 2D and 3D capabilities across multiple screens and devices (desktop, mobile and TV). These new low-level APIs will provide 2D and 3D engine developers the flexibility to leverage GPU hardware acceleration for significant performance gains. The excitement and community response has been amazing. Stage 3D (code name “Molehill”) was also recently honored by Computer Graphics World following the Game Developers Conference as a recipient of its Silver Edge Awards, a designation presented to companies whose product represents the best of show at the industry’s leading conferences and exhibitions. From Computer Graphics World’s April 2011 print edition, its editors noted, “Using the new 3D APIs in Adobe Flash Player and AIR will make it possible to deliver sophisticated 3D experiences across almost every computer and device connected to the Internet.”

We hope you enjoy the improved performance and new features in Flash Player 10.3 on desktop and Android devices, and please continue to provide us feedback on the capabilities we’re demonstrating in the Incubator.

 

Delete Flash Player local storage from Chrome: now in Dev Channel

The Chromium team announced today that the integration to delete Flash Player local storage from the Chrome “Clear browsing data…” panel is included in this week’s Chrome Dev Channel release.

Integration with browser privacy controls is a key feature of the upcoming Flash Player 10.3 release, currently in beta on Adobe Labs. Along with the local settings manager, Flash Player 10.3 focuses on addressing the ease of use of the player settings and making sure end users are able to easily manage their privacy and Flash Player settings.

Emmy Huang, Group Product Manager

Flash Player 10.1 @ 85% in December Penetration Study

Every quarter we do a Flash player penetration study to see how many people are using Flash Player. We post these statistics publicly and update the page regularly. Occasionally, I provide some additional color on these stats.

The default figure you hear most often is right at the top of the page: “Flash content reaches 99% of Internet viewers.” Sometimes you’ll read 98 percent, sometimes 99…it fluctuates between those two numbers because we check penetration in various countries. (See below.) This main stat is the total percentage of people that can view content targeted for Flash Player 9 and below on web-connected desktops/laptops/netbooks. Yet, the more telling stats for developers are the details on Flash Player version penetration. The numbers for Flash Player 9 and 10 are very close, so you can pretty much count on the majority of users having Flash Player 10 at this point. Yes, the Flash Player engineering team likes to know just how popular the software is, but more importantly Flash Platform developers need to know what versions of Flash Player people are using so they know when they can take advantage of all the latest capabilities and reach the widest possible audience.

The penetration study completed in December 2010 shows:
- 85.3% of people in mature markets are using the current version, Flash Player 10.1
- 87.4% in US/Canada and 86.2% in Europe
- 82.4% in emerging markets^

The September 2010 Flash Player 10.1 penetration numbers broke all the previous rate records with 74% mature market penetration in just 3 months. The December 2010 study validates those statistics: as FP 10.1 penetration in mature markets is now over 85% and over 82% in emerging markets^. That’s 10 percent growth in 3 months. At this rate, Flash Player 10.1 is expected to be at over 90% penetration before summer.

Our experience tells us that 80% penetration of Flash Player is a tipping point — at 80%, Flash developers are confident that they can start using new features and the majority of people can access their content with ease. The latest study shows that developers can take full advantage of all the latest features of Flash Player 10.1. Perhaps even more importantly is the rate at which these numbers were achieved.

Developers can look forward to future features, such as Stage Video in the upcoming Flash Player 10.2 release and the future 3D APIs achieving similar (if not better!) adoption rates.

How do we get these statistics?
We rely on Millward Brown to manage the penetration study, which has been in place since Flash Player 3. You can read about the methodology behind the numbers.

What about mobile?
The Millward Brown study is specific to “desktop” penetration of Flash Player. However, we are broadening our efforts to measure the proliferation of Flash Player on other devices as it’s beginning to rollout on many new smartphones, tablets and TVs. There have been over 3 million downloads of Flash Player 10.1 from the Android market since its initial release last summer and we expect to provide updated numbers soon.

Need a rundown of the Flash Player features you know that the overwhelming majority of desktop and laptop users can now experience? Check out Paul Betlem’s post.

*Mature markets includes US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
^Emerging markets are surveyed every other wave. They include China, S. Korea, Russia, India and Taiwan.