Posts tagged "China"

China Tour Shows Enthusiasm for Adobe Gaming

Web games are hugely popular in China, and the vast majority of these games are Flash technology-based. According to Analysys International, the 2012 web game market will reach $1.2 billion USD with a growth of 50.13% compared to $830 million USD in 2011. With such a big market opportunity, China’s game development community is also asking itself a number of questions: how to improve gaming R & D, marketing and operations? What is the latest technology and how can it be used to attract new players and improve retention? What are the new trends for browser-based games?

Starting in mid-April, Adobe’s China evangelist team hosted the Flash Gaming Tour in Beijing (April 14), Shanghai (April 22) and Guangzhou (May 10). Almost 1000 developers, designers, operators, students, and teachers attended, representing over 400 gaming companies and 14 partners, including HP, Sohu, Baidu, China Joy, Epic Games, Gamegoo, Shanghai Terminus, Joyegame in Guangzhou, and Chongqing JinTian. Showcasing the latest developments in Stage 3D MMO game development in China, as well as peeks at future developments, the event also introduced Flash Player Premium Features to a gaming audience in China.

Among those new Stage 3D games, “The King of Fighter,” developed by SNGO networking entertainment design, is quite stunning. This game is based on A3D, a Stage 3D game engine independently developed by SNGO. The live demonstration at the SNGO booth, highlighting the 3D effects within the game (including light effects, normal maps, and motion blur, and air twist) became a hot topic among the developers at the event. The game scenes are beautifully rendered in real time with exquisite details and smooth performance, including an Indian Buddhist temple, the ancient city of Suzhou, and European cathedrals, along with Xbox-style fight action, like strokes, kill, and slash. The game is expected to be available as a public beta sometime in June.

The positive feedback during the tour was fantastic, and I was excited to hear many developers state that they believe Adobe Stage 3D technology will bring a needed revolution to web-based games. I’m looking forward to 2012 as the year of 3D Flash web games in China, and to seeing more games like “The King of Fighter” taking advantage of this technology to deliver great gameplay.

*Gary Zhu is an Adobe Gaming Evangelist based in China.