Flex Campaign for Java Developers to launch on Monday

We’d like to inform you of an upcoming Flex Developer segment campaign for Java developers, featuring Java industry influencer and author, Bruce Eckel, set to launch Monday, February 13th, with a BIG BANG! The goal of our campaign is to introduce Flex to the millions of Java developers out there who are struggling with building beautiful, engaging and dare we say “sexy” UIs.

One of the keys of the campaigns is focused communications from developers to developers, to talk in their specific language, which in this case is Java. James Ward , Christophe Coenraets and Bruce Eckel are the key spokespeople. Bruce’s latest blog, Hybridizing Java , is already getting positive response in the blogosphere, and Christophe’s new 30 minute test drive is a key application that will introduce developers to Flex and get them interested and hopefully hooked. And James, well, James is going to be everywhere Java developers live as he is booked for every JUG, Posse and Roundup we can book him into over the next four months, with Christophe providing backup support for those days he is double booked!

Following is a more detailed overview of the key elements of the campaign.


ONLINE & EMAILSOur online campaign will run from February 12th to the end of March, canvassing the 13 most popular java sites with high frequency driving millions of impressions. The ads will be running on: JavaWorld, JavaLobby, Java.net, The ServerSide.com, JavaPro, DMXzone, O’Reillly OnJava.com, Dev Shed, Slashdot, Dr. Dobbs portal, InfoQ, FTP Online, JDJ, Artima developer, Earthweb and The Code Project.We will also be sending targeted emails to over 100,000 developers who subscribe to JavaLobby and JavaPro.EVENTSYou’ll see Adobe at most of the major java related events over the next few months, including local JUG meetings, industry events and developer tours. You can see the most updated list on the Flex events page.Java User Group Tour – we will attend over 15 local JUG meetings and conduct a 2nd Day Hands On training session in select citiesConfirmed w/dates• Seattle – 1/16 & 1/17• Mountain View, CA – 2/7• San Francisco, Adobe Hands On Session 2/8;• Kansas City – 3/14• Cincinnati – 3/19 & 3/20• San Jose, Adobe Hands On Session, 3/22• Anne Arbor – 4/3 & 4/4• Sacramento – 4/10• Phoenix – 4/11• Portland – 4/24• San Diego, CA – 05/15• Houston, TX – 06/27• North Carolina TriJUG –July 16 & 17Confirmed without dates:• Orlando, FL• Gainesville, FL• Palo Alto, CAeSeminars – monthly eSeminars on “Flex for the Java Developer” featuring Bruce Eckel and James Ward.• February 27th• March 27th• April 24th• May 22nd3rd Party Java EventseBay Free Flex Conference: March 5-7th 2007 in San Jose. Ted Patrick will be speaking at this event.• Java Posse Roundup, March 6-9. James Ward attending.• QCON Enterprise Conference: March 12-16th in the UK. We will have a booth and Christophe Coenraets will be speaking at this event.• SUN Tech Days: March 19-21st in Paris, France. Gold Sponsor including Keynote session, booth, full registration list.• AJAXWorld: March 19-21st in New York City. We will be a platinum sponsor, partnering with Cynergy. Christophe keynote, 3 speaking sessions and a 10×20 booth.• SD West: March 19-22nd in Santa Clara. James has a speaking session and a 10×10 booth.• O’Reilly eTech: March 26-29th in San Diego. Mike Chambers and Duane Nickull will be speaking at this event and we will have a demo pod.•Web 2.0 Expo: April 15-18th in San Francisco. We will be a platinum sponsor, and will have a speaking session and a 10×20 booth.• JavaOne, http://java.sun.com/javaone/sf/index.jsp. May 8-11: Sponsor, booth and will have an offsite event featuring Bruce Eckel.• BEA Dev2Dev Days World Tour: 25 locations worldwide reaching over 25,000 developersWe would like to thank many of the developers out there who have helped us in building this strategy, providing feedback on our messaging, advertisements and strategy.Sincerely,The Flex Product Marketing Team

10 Responses to Flex Campaign for Java Developers to launch on Monday

  1. carlos62 says:

    Hello STAN,You write … The app that we are working on will have to run on Solaris 8/9/10 … I have download flash 9 from adobe, but it dont work on my solaris 8 system :-/ Any Idia wy not? Is there a other version to download?

  2. Nick Evgeniev says:

    I’ve been monitoring flex for a while, but it hardly attract java developers because it lacking of tools.Seriously, don’t you think flexbuilder is a tool??? Oh, common, it has no refactoring support at all.So, Bruce will not replace IDE with just a single blog entry… Adobe has to produce quality tools first!

  3. P.N. Anantharaman says:

    Mayur,If you are a Java developer and would like to learn Flex through a formal training, there is a company called Technopoint who were trained/certified on Flex.You may also want to start with the Getting Started and Developer guides on Flex available at http://www.flex.orgIf you would like to speak to us please send me a mail at: ananth@adobe.com and we can suggest you depending on what you are looking for.ThanksAnanth

  4. Stan says:

    The app that we are working on will have to run on Solaris 8/9/10 🙁 We are in the early stages of design and Flex 2 looks like a very good option for us. Unfortunately, Solaris support is thin for now.

  5. emmy says:

    Hi Stan,Yes, we are planning to provide a Solaris port of Flash Player 9, which will be in beta on Adobe Labs very soon.Is your concern Solaris 9 or Solaris 10 support?thanks,EmmyProduct Manager, Adobe Flash Player

  6. Stan says:

    There are numerous java developers whose primary platform is Solaris. Flex 2 requires Flash 9. The latest available Flash version for Solaris is Flash 7.I am interested in using flex 2 but until there is a version of Flash for solaris that supports flex 2, its hard to make the switch.Stan

  7. dear Flex team,Nice, going to Gainesville, Fl, home of the mighty Gators! But why not Atlanta?RE: “engaging and dare we say “sexy” UIs.”sexy is correct. Feel free to use the term ‘flexy’, a description I’ve been using since Flex 1.5. hehe.DK

  8. Kevo THomson says:

    You refer to Monday as the 13th of February. It is actually the 12th.All day.

  9. Peter Pilgrim, group leader at the UK Java Web user group wrote to me inquiring if there’s the possibility of getting someone from Adobe to come talk to/sponsor a group meeting, on Flex.Is there anyone I can refer him to?Thanks,Emmanuel

  10. Mayur says:

    I am a java developer since from last 5 years and more.From, last 2 to 3 months I am seriously thinking to go for Flex and Flex Technologies.But I want to start it in a very proper and systematic way to it.Can any one let me know how to get all those information properly (Please don’t just provide only site names). I want to get its knowledge in a proper way.I live in India, can you provide me proper information from where to get the authentic informations about flex in my Country.