Archive for February, 2008

Update on Flex, ActionScript, AIR Posters

Those of you waiting for Flex, ActionScript and AIR posters will have to wait a bit longer for them. We had a few last minute changes that we had to get in last week, and have now handed off the final files to the printer. They will be printing them over the next week or so, and we’ll need time to assemble the posters (and free offers from partners like O’Reilly, Figleaf and into a bundle to ship out. We expect to be shipping the posters out the week of March 17th.

The posters are available to anyone who purchases a copy of Flex Builder 3 Standard or Professional. Once you’ve got your copy, go to Help -> Register Flex Builder… to register your copy and then follow the links to the poster form. You can also get to the registration page online.

If you’d like a copy of the posters and don’t want to buy Flex Builder, you can download a .zip file (warning: 97 MB file) with a print quality PDF in it, and print them at any printer.

– Mike Potter

Follow-up on Flex Builder 3 Serial Numbers

Here’s the update on the serial numbers. We have identified the problem in the system that prevented serial numbers from getting into the system to allow FB Pro serial numbers to be sent out (FB Standard are working fine). Our team is going to let things propagate over night and test very early in the morning. We will hopefully be live by Noon PST on Tuesday 2/26 (tomorrow). Once we are live we should be able to generate emails to everyone who had bought who was waiting on a serial. However, feel free to check the download center for your serial occasionally starting at 8am PST in case the email generation is delayed.

Once again, we’re really sorry for the inconvenience. I know how it feels to get that new toy and find out batteries weren’t included 🙂

Update at 9am EST: all serial numbers are up and customers should be able to get their serials from the download page.

Serial Numbers for Flex Builder 3

Just wanted to post a quick note apologizing for the issues we’re having with serial numbers with Flex Builder 3 Professional. We are currently working with our operations team to get the issue resolved. Apparently the system does not have serials loaded for FB3 Pro, so everyone is getting a notice saying to contact customer service. DO NOT WORRY. This should all be straightened out soon and you will be able to log back into the site to get your serial number without needing to contact customer service.

Additionally, if you have installed the release build and are getting a notice about the trial having expired, you will need to remove your old file from the beta. Simply delete the file found here:
Windows: %ALLUSERSPROFILE%\Application Data\Adobe\Flex\
Mac: /Library/Application Support/Adobe/Flex/

Its On – Flex 3.0 and Adobe AIR 1.0 Are Here!

The big day has finally arrived! Flex 3.0 and Adobe AIR 1.0 have arrived. The software shouldn’t be that new to people – its been available on Adobe Labs in beta form for a few months now. Here’s a run down of new sites and new things available to Flex customers and those interested in Flex.

If you’d like to buy Flex Builder 3.0 its available in two versions: Flex Builder 3 Standard and Flex Builder 3 Professional. Both are available right now from the Adobe online store. Standard is $249 US, Professional costs $699. Upgrades are available as well – get all the details on upgrades.

Those of you purchasing Adobe Flex can receive a set of Flex, ActionScript and AIR posters by registering your product with Adobe. In Flex Builder 3.0 final select Help -> Register Flex Builder or go to this website. Register your copy, then follow the links to the form to request your set of posters, mailed to you free of charge. Along with the posters you’ll receive offers for discounts from Adobe partners like, O’Reilly, Total Training, and Figleaf.

You can download a trial version of Flex Builder 3 Professional – the download is now a 60 day trial, not a 30 day trial. When you download the trial version, you’ll have the option of subscribing to 7 email messages from Adobe to help you with your trial. Subscribing to these messages will NOT subscribe you to other communications from Adobe (yeah!) – only those helpful tips to help you develop Flex applications. (That’s the Flex marketing team working for you!) Hopefully you find those messages helpful. Also, if you use the above link, you won’t have to login to to download Flex. Sweet!

For those of you just learning Flex, you’ll want to visit the new Flex 3 Getting Started wiki site. Its extremely helpful and will help you get your first Flex application up and running quickly.

Adobe also launched some new websites today. is now a site for all of Adobe’s work in the open source community, including the work with the Adobe Flex SDK. Check it out. There’s also a new microsite on site about rich Internet applications.

Adobe user groups throughout the world will be holding launch events in the next few weeks. Check out this list of Adobe Flex user groups to find one near you, visit their website and join them for a great party. Most (if not all) will have exclusive swag for this launch that you won’t want to miss. Trust me.

The Adobe Flex product page and the Adobe Flex developer center have undergone major renovations in an effort to simplify navigation.

360 Flex is on in Atlanta this week. If you didn’t get there you’re missing out on a huge party celebrating Flex and the release. Don’t miss out on the next one – subscribe to their blog or head over for 360 Flex in Europe in April.

The onAIR Tour is heading to Europe this spring. Check out the tour to learn more about Flex and AIR with Adobe evangelists.

Finally, along with the release, we’ve started a new ad campaign as well. You’ll notice ads for Flex and AIR on developer sites throughout the web, leading to pages on and When you see the Flex ad on a site watch the stars on the ad closely for a surprise. (HInt: watch the stars in the bottom right of the ad closely.)

The campaign name is “on”.

Its on the web. Its on the desktop.

Most importantly, with it you’re well “on” your way to building awesome rich Internet applications.


Mike Potter
Proud Adobe Flex Team Member

Flex Camp on Wall Street

Flex Camp is heading to Wall Street. From their site: “Flex Camp Wall Street is a unique event that will provide practical tips, technques and actionable advise for adoption of Flex and AIR based RIA within banks, brokerages, fund management companies, insurance firms and other financial services institutions.”

Flex Camp Wall Street is scheduled for April 18th, 2008, and will run from 9 – 5 (no banking hours for this event!).

It is being hosted at the NYC Seminar and Conference Center, 71 West 23rd Street in New York City. As with all things in New York City, its expensive to rent conference space, so they’ve added a charge of $99 to help cover expenses for the event.

The speakers for the event are a who’s who in the Flex world – some of the best presenters that you’ll ever get to hear. Christophe Coenraets and James Ward from Adobe will be there, along with Yakov Fain (author of Rich Internet Applications with Adobe Flex and Java: Secrets of the Masters) Michael Labriola (author or Adobe Flex 2: Training from the Source), Mike Nimer (from Digital Primates), Shashank Tiwari (Chief Technologist at Saven Technologies) and Victor Rasputnis (Managing Principal of Farata Systems).

Registration for the event is now open. This one’s going to sell our quickly.

This is the 13th Flex Camp that has been hosted worldwide – previous events have been hosted in San Francisco, Vancouver, Romania, Milan, Toronto, Singapore, Boston, Chicago, Omaha, Lisbon, Washington and Oklahoma City (March 13th, 2008).

Interested in hosting your own Flex Camp event? Adobe has funding and people ready to help. Download the How To Host Your Own Flex Camp guide and follow the steps to host your own Flex Camp.

How To Promote Your Flex Application

This is a draft of an article I’m hoping to post on the Flex Developer Center that outlines the various ways that developers can promote Flex applications that have been built.

Developers love to see applications that other developers have made. Seeing the work of others inspires them, and gives them ideas to add to their own applications.

Once you’ve built something great with Flex, you want to make sure that as many people as possible see your application. Adobe has several free resources and programs available that help you promote your apps. In this article I’ll list the main ones.

The website is a community site for Flex developers. The Flex Showcase on allows any developer to add their application to a central location, where other developers can see the work that they’ve done. Any Flex application can be added to the Flex Showcase, which is the most popular page on Since its launch, over 350,000 people have checked out the Flex Showcase, which was updated in September to a Flex application. In January alone, the Flex Showcase received over 70,000 visits.

There are currently over 200 applications in the Flex Showcase. There’s an RSS feed that anyone can subscribe to in order to be updated when new applications are added to the Flex Showcase. Instructions are up on how to add your own application to the Flex Showcase.

“The Flex Showcase, without a shadow of a doubt, has been the single most important source of valued visitors for Activa Live Chat. The showcase has led to countless connections with developers from around the world who have expressed interest in our product and their feedback has been key in developing things like the SDK for the upcoming release of Activa Live Chat 2. We’ve also gained incredible exposure from customers interested in the next generation of Web applications – specifically RIAs – and they look for them on the Flex Showcase. This includes developers from top tier enterprises who frequent the showcase looking for applications that meet their unique needs. So in all, the Flex Showcase has been invaluable to our efforts on both a development and a marketing side.” – Jeff Kazmierski, Activa Live Chat

Applications can also be submitted for Adobe Site of the Day consideration. The work must be completely original and not require the user to register. When submitting the application, you can decide how else Adobe can use your project: whether to include it in Adobe newsletters such as the Edge, include it in corporate presentations or even whether Adobe can use it in banner advertisements.

The Adobe Customer Success Program allows business leaders to highlight how their company has benefited from Adobe software. Program participants are normally senior managers or senior executives. To apply for the program, fill out and submit the application form.

Adobe technical evangelists are another great way to get publicity for your application. Adobe employs a number of well-known bloggers, including Ryan Stewart who blogs for ZDNet. A number of blogs are available to highlight your applications, including, Ryan Stewart’s blog, James Ward’s blog, Ted Patrick’s blog and more. has a list of Flex team members who blog. Find an Adobe technical evangelist who blogs about a product you use, and tell them about it.

Flex user groups are a great way to present your product to enthusiastic and passionate Flex developers in your area. has a list of Adobe Flex user groups throughout North America, with links to their user group website. Contact the user group manager to arrange a presentation at the user group – most user groups love having someone present a real application.

As you can see, there are a number of ways to promote your Flex application. However, the most important thing to remember is that you can’t promote anything that hasn’t been built yet – isn’t time you started developing with Flex?

– Mike Potter

Flex Camp in Oklahoma City

Another Flex Camp event is set – this time for Oklahoma City, on Thursday March 13th from 8:30 AM – 3:00 PM. Registration is limited to 100 people, so register quickly.

Check out the main Flex Camp page for a list of other Flex Camp events, and how you can host your own Flex Camp event.

– Mike Potter

Sneak Peak at Flex 3, ActionScript and AIR Posters

The posters are back. The Flex 2 class diagram posters are back for Flex 3 (warning: link to 2.2 MB ZIP), and we’re looking for your feedback – specifically we’re looking for any errors in the poster content. The design is set at this point (so we hope you like them) – we’re now focused on making sure that the content is as error free as possible. There are 5 of them this time – 4 for Flex and one for ActionScript / AIR developers, though we’ve made them slightly smaller than last time (2 feet by 3 feet). Throughout the posters you’ll notice small AIR icons for classes and packages available to AIR developers only.

We’re working on a new process to get you the posters. For Flex 3, you simply register your copy of Adobe Flex Builder 3 Standard or Professional and you’ll receive a set of the posters shipped to you at no cost. The poster bundle will also include offers from Flex partners that we think you’ll want to take advantage of.

Thanks for your feedback and comments.

– Mike Potter

Another Spell Checking Component

Bruce Deen has created a spell checking component that “provides spell checking capability for Adobe Flex 2.0 RichTextEditor and TextArea components.” He is making the software available as donation ware, so if you like it and use it, be sure to donate some money to him.

The component has been added to the Flex components page on

– Mike Potter

Learn Flex In Person

There are three community events coming up that will help you learn Flex.

First, there’s a Flex Camp event in Washington, DC on February 13th. The event is currently sold out, but is accepting people on the waiting list. Its an all day event, running from 9 – 5, with a number of sessions that would interest Flex developers.

For those of you in Europe, there’s a Flex Camp in Portugal on February 19th. There are only 25 tickets remaining, so register quickly. There are a number of great speakers lined up, including both Adobe and non-Adobe employees.

Finally, on Monday, March 31st, Peter Armstrong, author of the book Flexible Rails (using Flex with Ruby on Rails) will be doing a 1 day introductory workshop on Flex and AIR called “Hello Flex” in Vancouver, Canada. Registration is $149 before February 28th.

Check out the Flex Camp page on if you’re interested in hosting your own Flex Camp in your city.

– Mike Potter