Posts in Category "Community"

Flash on the Beach, September 27-29th

In a couple of weeks time a number of us from the Flash product management team will be heading over to the UK to take part in Flash on the Beach. Over 45 sessions from an array of highly-respected speakers, covering everything related to Flash, Flex and AIR, makes this a conference not to miss if you’re based in Europe.

Doug Winnie, Richard Galvan, Thibault Imbert and myself will be hosting the Adobe keynote on day 1, in which we hope to reveal some new information relating to Flash Builder “Burrito” and Flash Catalyst “Panini”, and of course you can track us down in the Adobe Town Hall meeting in which we’ll try to answer all your Flash-related questions. Many Adobe folks also have sessions at Flash on the Beach, so check out the schedule to see what’s going on.

If you haven’t attended Flash on the Beach before or you’ve not booked yet for this year, then it is your last chance to get your pass before ticket sales end. If you use the code FOTBFLEX when you’re booking then you’ll get 20% off.

Hope to see you in Brighton!

Update on Flex SDK “Hero”

I am pleased to announce that we have made the first build of Flex SDK “Hero” available today on the Adobe Open Source site.

The “Hero” release development practices have changed somewhat from the Flex 4 release – the biggest change is that “Hero” is built atop the latest (and as of yet, unreleased) Flash Player and AIR runtimes. Because of this tight coupling, we have been unable to provide nightly builds that showcase in-development Flash Player and AIR features. Once the current in-development Flash Player and AIR runtimes are showcased in a public release, nightly builds will resume. In the interim, we are releasing semi-regular stable builds that showcase “Hero” feature work not dependent on features under development in the latest Flash Player and AIR runtimes – the first of these builds has now been posted!

This build showcases in-development work like the Spark DataGrid (Tier 1), Spark ImageSpark Formenhancements to RSLsOSMF 1.0 integration and the SWF Size Report compiler option. Please download the build and play with the features and provide us feedback through JIRA.

Next, we are also announcing our first “Hero” Open Source Iteration meeting! This meeting is a gathering of the product team and the Flex community where we share work that has been completed in past iterations as well as discuss whats in store for upcoming iterations. The first meeting will be on October 1, 2010. You can find more details here.

And lastly, a collection of new “Hero” feature specifications have been posted! This includes:

We are eager for feedback through commenting on feature specifications and filing bugs in JIRA.


Deepa Subramaniam, Flex SDK Product Manager
(Posted by Andrew on behalf of Deepa due to connectivity issues).

360|Flex DC September 19-22

See how your peers are using Flex and Flash Builder to more efficiently manage their Flex 3 applications and taking advantage of the new component model for Flex 4 applications at another great Flex|360 event on for Sept. 19-22 in Washington, D.C. It’s not too late to register. Check out the schedule and session descriptions for more info.

Available Flex 4 Books

Often books are used as a measure of success for a technology platform. For instance, O’Reilly used to publish a bi-yearly report on the state of the technology book market. (They may still, though I can’t find one more recent than last year.)

And since today I received an email letting me know that a new book called “Effortless Flex 4 Development” was released (written by Larry Ullman, a well known author of many technology books), I decided to check Amazon to see how many Flex 4 books have been released.

A quick search for “flex 4” yielded 18 results for published and soon to be published books on Flex 4, plus one curiously titled “Handbook of School-Gymnastics of the Swedish System” (Note to Amazon: you may want to work on your search algorithm.)

The highest rated book is from Adobe: Adobe Flex 4: Training from the Source, Volume 1. The second highest is the Flex 4 Cookbook: Real-world recipes for developing Rich Internet Applications (Oreilly Cookbooks), based on recipies from the Adobe Developer Connection Cookbook site. Either of them would be great books for someone looking to come up to speed on Flex development.

There are 67 books available for Flex 3, which has been out for about 2 1/2 years. Flex 4 books are already nearly 1/3 of the way to that total, only 6 months into release.

Flash Platform Evangelism Kit – now available


I’d like to thank all of you who contacted me through this blog and off line to discuss your points of view on this kit. Your input directly influenced the content and I’m working on the other areas in which you expressed need, so consider this kit the first rev of more revs to come.


Description of the Kit:
The Adobe Flash Platform Evangelism Kit explains the business problems rich Internet applications solve and how the Adobe® Flash® Platform is ideal for building rich Internet applications and content. The kit shows how the Flash Platform fits in existing Enterprise technology stacks and common use cases and customers within the Enterprise. The kit also provides key points that address common questions raised by executives, technology decision makers, and customers. Areas covered include the business case for rich Internet applications, why the Flash Platform is the leading solution, common use cases, customer case studies, facts, statistics and industry points, and more.

Target audience for this content:
The target is to equip developers and anyone else who needs help pitching the platform to customers and technology decision makers.

You can download the kit here

Please keep me posted if this content is helpful or not and how.



Flex/Flash Evangelism Kit

Greetings! I’ve recently joined the Flex Product Marketing team after years working on ColdFusion, and before that was actually on the Flex 1.0 team when we still called it Royale. Something that we’ve heard from you guys is that you need help championing Flex and Flash Builder to your customers or even within your own organizations. I’m now working to put materials together that can help you in these endeavors. We’re looking to have things like proof points, presentation materials, and other assets that can help you evangelize Flex in whatever form may be best for you. I’m therefore looking for feedback on the kinds of things that you’d like to see. Some ideas that we’re considering are: a product roadmap, examples of ROI and business justification, competitive comparisons, customer success stories, architecture slides and whitepapers, etc. There is a lot of material we could provide, and we’ll likely not have it all ready at once, so this will be an ongoing process. But in the meantime, please send your ideas on what would be most helpful as we begin getting Flex 4 out the door.
Feel free to respond in comments or if you’d feel more comfortable sharing your feedback directly I can be reached at kwebb AT adobe DOT com.


Take a 15 minute survey for a chance at great prizes

We’re calling on you, Flex and Flash users, to tell us the next generation of features you’d like to see. Please take this 15 minute survey, which will help us plan future releases. For those who take the survey you’ll be entered to win one of the following prizes:

One Apple 64 GB iPod Touch (valued at $399)
One Panasonic Lumix DMC-TZ5K 9 MP Digital Camera with 10x zoom (valued at $350)
One of two $250 gift cards from Amazon
One of five $100 gift cards from Amazon

For more information on the raffle rules, click here.

Questions for the Flex Team at MAX

As we do every year at MAX there will be a Meet the Team session on Monday night. This year we’re actually doing 2 sessions back-to-back so that you have the opportunity to go see multiple teams without losing out. We’ll be doing our session as a panel this year, but it’s always good to get a sense of what questions you guys are looking to have answered. Feel free to post comments here or Tweet with #flexmtt if you want us to have an answer prepared for you.

Please note: for some reason our MoveableType config keeps sending a lot of comments to the spam folder and not mailing us. So it may take a day or two for us to get your comment to appear.

Do you want to contribute to the Flex open source project?

We’d like to gauge community interest in contributing to the Flex open source project. Please take this 15 minute survey and be thorough in describing what your particular interests are. Please provide your contact information so that in the future we can reach out to you and keep you informed about our open source developments. We look forward to hearing from you!

Open Iteration Meeting next Tuesday

When: Tuesday, August 18th at 10am – 11am PDT (Find your time zone here)


As mentioned in our previous post, we’ve had a lot of developments as a result of the beta feedback we received from many of you. We’re taking additional time to improve the experience when using Spark (the new component set introduced in Flex 4) and Halo together. We’ll be hosting another Open Iteration Meeting next week to discuss these updates. Post a comment here if there are particular questions you’d like addressed in this meeting and please continue to post to the forums if you have additional feedback or questions. Look forward to see you next week and if you’re unable to attend the OIM recordings will be posted to the Flex Open Source site.