It’s out, it’s official – let’s talk
You might be saying, “Okay, finally!” and I would be agreeing with you. We’re all extremely excited about yesterday’s launch and the impact we hope it has on the creative public. Every person and part of Adobe feels like a proud mother with her newest baby which in this case is ‘babies’ as in 13 new products.
Some thoughts and questions:
– The new logos. Gone are the feather of Photoshop which we only had for two versions. Gone are the x-ray type logos of the video products. Everything has a two letter periodic-like abbreviation or rune for a logo. Initially, I was skeptical, but I kind of like it now. What are your thoughts?
– Press coverage. There’s a ton of it and most of it seems very positive. Wade into the sea of HTML, PDFs and print magazines to find the information you’re looking for…
– Master Collection. I’d like to call this the ‘all-you-can-eat’ version. If you’re a single person creative that spans print, web and video, we’ve got the product for you. I’m concerned that some people will buy this and think they can split it up, with web on one computer, print for my buddy and I’m on the video suite on a third computer. Nope. Two activations on two computers which is your standard license agreement. If I were a customer, I might be upset until I think about the price – $2495 is pretty aggressive for all of that product.
– more public betas. It seems that we announced that we would put more of the products on the Adobe Labs site as public betas. Premiere Pro and After Effects will be up around the NAB time frame. Soundbooth and Photoshop are already there.
– the event/webcast. I was actually one of the few Adobe employees that was allowed to be there and despite the technical glitch, it was a terrific event and a lot of fun for our customers and Adobe. Gina, Greg and Bob were all terrific in highlighting some of what makes CS3 go. The location was in NYC was of course, very NYC chic – white warehouse, spartan design and of course the obligatory bars in all locations…Maybe it was that cosomopolitan with the dry ice in the bottom that woke me up early this morning…
– old friends and new. Of course, this event wouldn’t be much without some friends and I saw some old friends and made new. Everyone there was excited and having a blast.
Some of the features that I like best weren’t shown on yesterday’s webcast. Let me run down a couple of them:
In Photoshop – the 3D integration in the Extended version is in my opinion going to change how design for 3D is done. We’re now allowing you to import 3DS, DXF and U3D models among others right into Photoshop so you can apply textures to the models without having to open up your 3D modeling program.
I also saw Russell Brown (A separate post on him in the future!) showing off the Photoshop animation palette. The guy was basically animating like AE in Photoshop! It was crazy, but very cool.
In After Effects – The Shape Layers feature is very, very, VERY practical in my opinion. For the entry level person, this will be a great tool for creating motion graphics designs and elements. Simple, easy, fast. That’s what all level of users need.
Brainstorm – Another innovative way to overcome ‘creatives block’. Select some parameters and let Brainstorm present you some variations on them for you. Very intuitive and visual.
In Encore – Take the same interactivity and output it as a SWF. Interactive web with video from a DVD authoring application…sweet. I also think Mac users who don’t need the scripting of DVD Studio Pro are going to find Encore on the Mac very appealing because of the Photoshop integration which is second to none.
In Premiere Pro – It’s back to the Mac. Let me say it again. It’s back on the Mac! We’re all thrilled to have it back and show Mac people what we can do with Dynamic Link, Clip Notes, color correction, etc…These are old features for PC people, but really new to the Mac community.
The time remapping you saw which is terrific, but I also like a couple of the simple things like flex bins which are allowing users to have multiple folders of media open in Premiere Pro at the same time. Also, the replace clip command which retains keyframes and effects but replaces the actual media.
Rather than go on and on, let me point you to the Adobe website and check out the individual product pages which have all been updated to reflect new versions with flash movies, pdfs, and resources to get you equipped. It all makes for a great Wednesday.