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NAB days 2, 3 & 4

Sometimes the best of intentions can get way laid and such was the case with my desire to post something substantial each and every day of the show. In case you’ve never been to NAB, let me say that regardless of whether you are an exhibitor or an attendee, staying in Vegas tends to lead to staying up late and getting up early. My schedule has been pretty much get up at 5AM, get ready, work until the show ends, go to some vendor function and then get dinner and socialize. For an early bed kind of guy like myself, this is difficult!

Adobe has had some terrific meetings of substance with many major media companies. We spoke to ABC, CBS, NBC, Fox, HBO, Showtime, Disney and the list goes on. As I mentioned in my previous post, there was a tremendous amount of interest in the Adobe Media Player. Additionally, there continues to be a seemingly huge demand for our traditional tools like Production Premium CS3. These same companies have a variety of workflows, on a variety of platforms and have a variety of needs. They like that we’ve got a bundle that is complete, integrated, open and can deliver content to any medium. Are you an Avid shop? Terrific! Oh, you use Final Cut? That’s fine, Production Premium CS3 works with those tools.

Here’s something that I hadn’t thought about before that puts the above into perspective? What’s the most used piece of software in video production? Answer – Photoshop.

Random notes – today, I’ve got no meetings and am having a ‘break’ by hanging out at a pod at the Adobe booth. If you’re visiting the show today, stop by and say hello.

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