Are you thinking about waiting for Production Premium CS3?
Having worked with computers since…well since before most of you were born, I have talked to people about them for just as long. Having represented different software and hardware companies the following question continues to come up and will for the foreseeable future: “Should I wait for the next version?”
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Well, I’m here to give you my honest (translation – non-salesperson) take on if you’re considering waiting to upgrade to Production Premium CS3 as to why you shouldn’t.
First, if you do this for a business or side money or are independently wealthy, the question is why are you waiting? If you make money with these tools and you have a project coming up, then you know that new versions for whatever software you buy are going to improve your overall efficiency, quality and delivery options. Besides, it’s a tax write off. BTW – that’s a free tip to tell your significant other when you ‘have to’ have the next version.
Second, the advantages of the Production Studio to any single Adobe point product like Premiere Pro or After Effects is as wide as east is from west. The suite feature of Dynamic Link alone is worth the price of admission. Believe it or not, there are plenty of customers that I talk to, who come to seminars and events, who are still using Premiere 6.5! I’m fine with that, but I get bummed at what you are missing out on!
Lastly, Adobe has what we call a grandfather clause. What this means is that if you purchase Adobe Production Studio now, you are eligible for Production Premium CS3 when it ships! No way! WAY!!! The details are below, so don’t take my word for it.
Because we love “But wait, there’s more!” type statements, I’d like to point out one more potential advantage of purchasing now. As an old audio person, I happen to really like the tools and capabilities of Audition 2.0. This product is continuing to be developed but will not be included in the upcoming suite because it’s windows only. However, if you use PC and purchase now, you’ll have Audition to bring along with you in the new suite as well Soundbooth.
I know that you have a host of objections as to why you shouldn’t and I probably can’t argue them anyway but I do believe there are some things to consider here that aren’t commonly known about upgrading, hence the blog post here. So, it’s food for thought and of course, feel free to comment on why you agree or disagree.
And by the way, for those of you who are wondering what my first computer was, it was an Apple II+ with a whopping 64kb of memory and a 6501 processor. I also played around with TRS-80’s during high school. I then left computers all together and didn’t get back into them until I started playing around with Opcode’s Studio Vision and ogled the then king of all computers – the Apple Macintosh II (x or fx)…Right now, I’m looking for a simple way to install OS9 back into a g4 laptop to transfer old Vision midi tracks to an open midi standard. Help!