If you've been even a semi-regular reader of my humble blog, you'll know that I think I've got a terrific job. I mean, what's not to like? I get to travel the country, talk to fascinating people and companies and talk about products that are truly awesome.

Whether it's New York, Los Angeles or anywhere in between, Adobe's CS3 Production Premium has been a hit with broadcasters for a lot of reasons. All told, we regularly meet with BBC, Viacom, NBC, ABC, HBO, Warner Brothers and on and on.
During my travels, I've gotten a lot of input from customers both large and small about what Production Premium offers them and I've put them down here for you to consider for yourself. There's no doubt that these points are valid, but I also put my personal disclaimer that I may sound like a sales person. Hey, it's not easy separating the evangelist from the sales person!
- "It's all about workflow": The idea of getting from point A to B is an overused truism but the gigantic realization of the importance of this is relatively new to broadcasters. Production Premium makes moving from task to task and program to program much less painful in most cases.
- Integration: If you hear me speak, my message will always focus around integration and how we do it better than anyone else. Within the contents of the suite, we have more useful integration points than just about anyone else. It speaks to the point above as well, but I passionately believe in it. Photoshop from Premiere Pro, Premiere Pro into After Effects, After Effects into Encore, Photoshop from Encore, Sounbooth from Premiere...get the point? ;-)
- It's not Adobe vs..... Apple and Avid are there and I'm not about to dismiss them or ignore them or pretend they don't exist. Far from it. They are good companies that have passionate people and products just like Adobe. However, while the competitive side of me would like to say how my product is better because of points A, B and C, it is easier and more important to point out that the Adobe bundle is an indispensable part of any Apple or Avid solution. Can you imagine a $100k Avid without a copy of Photoshop and After Effects on it? No, of course not. Ditto for Apple solutions. What I am finding is that as people on other NLE's embrace the Adobe suite, they start using more of the applications and start realizing the first two points as time goes on.
- Unique solutions to problems: I can't begin to describe how proud I am of Adobe's engineering team for developing some unique solutions to common problems. The two shining examples of this is Clip Notes and Dynamic Link. If you're not familiar with them, dig on the Adobe site and learn but if you are familiar with them, you know how truly 'out of the box' they are.
- "We're back on the Mac baby!": I still have to sometimes defend the idea that Adobe is more of a PC focused company but a lot less since we created several new products for the Mac and brought Production Premium to the Mac. We are a committed cross platform company - period. Mac lovers, take notice. If you consider the competition, there is no company with the breadth of products that we have that are on both the PC and Mac platforms. Many media companies are struggling on which (or both) platforms to embrace and I expect that decision won't be resolved any time soon. We're making that question irrelevant and that is a good thing.
- File based workflows and tapeless editing: We came to the party late on supporting Panasonic's P2 - same with multicam editing. However, we also have the best solution because we learned what our customers wanted and how we can learn from the mistakes of other implementations of P2 workflows. We natively import and edit Panasonic P2/MXF files - there is no transcoding or rewrapping.
- Where Adobe is going: When you consider that Adobe encompasses Photoshop, Acrobat and Flash, you're feeling pretty good. When you add in After Effects, Illustrator and others, you get giddy. However, what intrigues me most and gets me most excited is AIR - Adobe Integrated Runtime. As I've said in other posts, I believe this will be the next Photoshop, Flash or fill in the blank... When talking to broadcasters and media giants about this technology, they get it and they are getting excited. If you haven't checked it out yet, go to the Adobe Labs site and read up.
Broadcasters have crushing deadlines, a mandate to move to HD, less resources and a drive to create more compelling content, with fiercer competition and less time. Ouch. In talking to them and presenting Production Premium, these points I've written are what is driving them to adopt Production Premium as part of their overall direction.
Of course there is more, but I've rambled on enough. I would quickly mention that we have leadership positions on many products and one lesser known example would be Encore. Encore now gives the ability to author a DVD, a Blu-ray and a interactive SWF all in one program. You can cover SD, HD and online in one program. No other authoring program I know of offers that kind of flexibility at that price.
All right, I admit most of what I have penned here can come off as biased, but this an Adobe blog after all! ;-) Despite that, I think the points are relevant and important to broadcasters and to all content creators in general.
So, with all of that, is there anything holding you up? What's going to make the difference for you? As always, download the trials and give the products a spin. Find your old Adobe licenses and get an upgrade to the suite.