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Churches are broadcasting too…plus knitting TV

A couple of weekends ago, I spent some time at the Grand Ole Opry Hotel while the National Association of Religous Broadcasters (NRB) convened to talk about media.  With Easter coming up this weekend, I thought it a perfect opportunity to share about my experiences and thoughts from that show.

Adobe was there and talking up the complete story from capture to delivery – i.e from OnLocation to Flash Media Server.  Additionally, Steve Whatley, myself and others did a total of seven educational sessions that was availble to attendees.  We did everything from a Production Premium overview to a semi-deep dive on the spectral tools of Audition to panel discussions that talked about delivering content in the age of the YouTube generation.

One of the big takeaways that I got from the show is that ministries are savvy about getting content out in a variety of ways.  Some are taking to the airwaves on public access.  Others like edgy Rockspots.tv are doing video on the internet and appealing to viewers who want to get bits quickly.  Still others are focusing on radio (there is a big cross section of radio broadcasters at NRB) as a means of communication.  It’s no different than big boys like NBC and Disney, except the content is different.

This continues to support the idea of the democratization of content and I think bodes well for everyone.  As more people get online to contribute something to the web, there will become a greater specialization in what people watch.  Someone at Adobe once spoke to me of the idea of a knitting channel.  Who wants to watch a knitting channel on primetime on ABC?  Not enough, that’s for sure.  What about cable TV?  Well, we have seen the success of things like sports (ESPN) and news (CNN) but knitting? Hmm, maybe a stretch.  However, there are a lot of people interested in knitting and there is video content out there.  Wouldn’t it be cool to have an internet channel on knitting?  Enter Adobe Media Player

…Sorry – And now back to our regularly intended (scheduled) blog entry…

Another thing I enjoyed about NRB is the people – they are just so refreshing, polite and eager for information. Sometimes you do a show and while you’re excited to talk to customers and help people, you walk away at the end of the day just exausted.  At NRB, I actually came away refreshed, perhaps in part because so many people (seriously, it was a lot) just came up to myself or someone else at the booth to thank us for showing up and helping them.  Wow, that’s not something that we hear a lot of and it sure felt good! 😉

At the show, I talked about non profit pricing.  If you are a registered 501c3 (meaning nonprofit) entity, you should know that there is nonprofit pricing for you.  You can visit Adobe’s nonprofit site. Frankly, not too many people know about this and we need to do a better job of letting people know.  So check it out and spread the word.

In years past, I’ve created a bunch of custom content for the NRB show to reflect the kind of stuff they do.  This year, I created some that I didn’t teach because our topics changed.  I created a poster ad to simulate a Christian rock concert.  I’ve changed some of it and brought the size way down – the original file was over 300MB at 11×17 and 300dpi.  If you’re looking to get dive into a Photoshop file as a means of discovery, then you might take a look at this. Let me warn you – even the small file is big, about 55MB so if you’re really interested, you can download here via the Adobe Share technology.

Here’s the image

In closing, I left the show enthused about not only the variety of media and messages going on at NRB but at the quality and how Adobe is helping empower people to spread the news



Again, let me say THANK YOU for being at NRB. I have been using Adobe products since 1988 and still learned new stuff. Great blog… thanks again.

[DR – Thanks for the comments Joe!]

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