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Are you ready for NAB?

Or, more to the point, are you going?

NAB will be an extravaganza again this year to be sure, despite some noticable absences. If you’ve never been to NAB it is the ultimate gear fest for broadcasters and media publishers.  It is the Home Depot for tantalizing gear that will do 4D, real-time moves in XL, super HD rez on 40 streams simultaneously to your TV, internet and phone.  It is the ultimate Best Buy boy toy store in the world.  It’s Christmas time for gear junkies.

Will Adobe be doing some announcements?  Of course! Is the sky blue? 😉  However, that will have to wait until at least Monday!  I know, I know, what a tease… It’s a weakness as any regular readers will attest.

NAB is the kind of show where what they want to see is individual for them.  In other words, what interests one person may not be the same for someone else.  For me, a lot of the booths that interest me will be related to the Adobe video universe: plugin partners, hardware partners and the like.  Beyond that, I’m interested in asset management partners and other companies that have a need to integrate and communicate with Adobe applications.

So here’s a list of the booths that I’ll be trying to meet and see:

Matrox, AJA, Blackmagic Design, Signiant, VizRT, EditShare, Playbox

There are a bunch more that I hope to see, but between meetings and booth duty, I’ll have a full schedule.  BTW – I would love to meet anyone who happens to be at the show to talk about the blog, Adobe in general or life.  I will be spending time at the Panasonic booth on Monday and Thursday mornings, Canon booth on Wednesday afternoon and the Adobe booth on Tuesday afternoon.  Seriously, come visit me and introduce yourself!

See you there,



Be sure to check out Automatic Duck in the Plug In Pavilion, and Imagineer Systems launch of mogul. Imagineer will also be demoing their tracking tool, mocha-AE in the Adobe booth — there’s a hint of more collaboration between those two companies. I’ll be back and forth between the Duck and Imagineer, but I’ll try to stop by to say hi. See you in Vegas!

[DR – Here’s a PR guy doing his thing…]

Be sure to check out some network storage guys. In particular, Archion and Facilis.

Then go take a peek at Vizrt and just drool at object based CG. Wicked cool!

[DR – Sure will.]

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