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AVCHD: "No, it’s really native"

Just a quick story from yesterday: I was at the Sports Video Group show in New York which is focused on broadcast sports technology and during a slow time the Canon guy came up to me.  He asked me, "So I hear the latest version of Premiere Pro can play AVCHD natively.  Is it really native or is it just native?"

I know his question is kind of funny, but there is a lot of smoke and mirrors going on when it comes to handling this codec!  I responded to him and said, "No, it’s really native – bring me your camera."  We hooked up his AVCHD Camera (which looked great by the way) and proceeded to import his media into Premiere Pro CS4 and play it from the timeline with no dropped frames.  He walked away pretty impressed and here’s the point: that’s what I get everytime I show our AVCHD story to someone who knows the issues facing any NLE provider.  The fact that it played so smoothly natively is just icing on the cake.

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