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October 29, 2009

Adobe Beginner Classes #30 is live!

and really, the only thing I can say about this one is FINALLY...

I had some trouble with our web system and so this should have been posted a week ago.

In this episode, I dive into the technique for creating the smoky look of the text disappearing.  It's not entirely intuitive at first, but once you get it, it rocks!  Hat tip (and big thank you) to Andrew Kramer for this technique.  Read on to view the tutorial and/or see a short clip with the finished animation.

Here's the tutorial:

 

...And here's the animation itself.

It's official: 64bit is the future for Premiere Pro and After Effects

64...bits...ONLY...  Are you psyched or nervous?

I don't think many people are shocked by this and hopefully many people are excited about this as we slowly get closer to CS 'Next'.  And to answer your next thought, no, it's not anytime soon!

I've added a couple of graphics and reviewed the text. Originally published 10/20/2009

64-bit is logical on many levels.  The benefits are numerous and can be summed up by one word: performance. 

There is the question as to why is Adobe announcing this now, so far in advance of anything?  The answer is you my friends.  We want to make sure that you're aware of where we're going and that if you have any thoughts about upgrading in the future, that you have the necessary time to get ready for it.  In addition, if you're using CS4 and not using 64-bit now, you should run not walk to the store to upgrade your OS and memory.  The benefits of '64-bit aware' CS4 are awesome right now. I have talked about it previously here and here.

CS 'Next' and true 64-bit is the next logical step and will provide users with optimized code, greater stability and more performance.  Video editing or motion content creation has always demanded the most from any computer and we believe that this won't change any time soon.  Therefore the move to 64-bit is a necessary step towards the future to ensure that Adobe can continue to bring exciting tools and features to our customers.

Why no 32-bit version? There's a good answer for that one as well.  The bottom line is that it's a different program than a 64-bit version.  Two versions = two types of code.  Twice the engineering, twice the checking, twice everything.  You say, "Yeah, so what?"  Well, Adobe may be a large software company, but they do not have infinite resources. We're constantly doing a balancing act - trying to get as many cool things we can with a certain number of resources.  I think we've done a pretty good job in the past.  Our assessment was that it was better to make one awesome 64-bit version of Premiere Pro and After Effects than to make two versions that were so-so.

What about all of the other products in the CS 'next' suite (whatever they may be)? Will they be 64-bit as well?  The answer on this one is mostly no.  As you know Photoshop CS4 on the Windows side is already 64-bit native, so that won't be a problem.  The rest of the suite will remain 32-bit for the time being, but a move to 64-bit is probably eventual. Getting performance out of the two main video centric apps (Premiere Pro and After Effects) was essential and so it was done.

This decision has been a long time coming. It goes back about a year!  This should give you an idea of a) how far we're thinking in the future and b) how much we're thinking about the customer!

One final tidbit on the whole 64-bit only decision.  Originally, I passionately objected that dropping 32-bit versions would hobble a large bulk of our users.  I admitted that this was a necessary step and that it was a limited problem since the world would eventually move to 64-bit anyway, but it wasn't the right time I argued.  Over the ensuing months, in talking to customers and in promoting the fact that CS4 loved 64-bits anyway I saw that most of our customers have already moved to 64-bit operating systems.

Today I find myself excited about the break from 32-bit and know that our customers have either moved or will move to 64-bit.  Snow Leopard is solidly if not entirely 64-bit and Windows 7 looks to be a real winner with the Windows crowd, so it's a great time to start preparing.

Where you can get more information

A post on ProVideo Coalition

On the Production Premium Product page (You'll have to look - there's a lot of information there!)

And the FAQ

There are lots of FAQs on each of the product pages as well, but the above will hopefully get you started.

October 27, 2009

Another way to get your ABC's - It's on Vimeo!

You can watch the videos on Adobe TV, but now you can view these videos anytime on my Vimeo channel.  As we wind down the year, I'm hoping to also make my tutorials available as a podcast, which was a customer request.  So, if you're a Vimeo user, subscribe to my channel and connect with me!  See you there.

Dennis

October 12, 2009

Nobel Prize organization using all Adobe tools

Adobe is generally a semi-modest company when it comes to talking about big customer wins, big engagements and the like.  We don't usually trumpet it from the front page of the web site and I for one am okay with that. If you're good, you should let your work speak for yourself.

However, in this information overload age, if you've got a voice, it's at least good to mention things now and again.  And so, I bring you news that the Nobel Prize organization uses all Adobe tools for their production and distribution.  It's yet another powerful example of Adobe's end-to-end capabilities.  From planning to playback, Adobe technology can be at the center of the work.  So, please take a look at the Nobel Prize Org customer story

October 9, 2009

News and Notes from Genesis Project

Hey guys and gals - Wanted to let you know a couple of things going on and rather than constantly twitter (too short), I decided to put a quick entry up here on the blog. This is just a newsie kind of post but I did want to get one note out of the way - I'm trying to post a couple of the recent After Effects project files on the web, but our new blog system has me confounded at present, so it will have to wait.

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On that same note, I need to do episodes #30-32 quickly as #29 was just posted yesterday. I had this outburst of 'semi-creativity' and thought I was safe from falling behind.  Lo and behold, I have fallen behind!  Such is the life of an Adobe employee - forever running around and doing many things at once.  I always have the picture of a juggler - working hard to keep all of the balls up in the air.  "Uh oh!  Grab the Adobe TV ball quick! It's about to fall!"  What's interesting is that I already have episode #33 done which is a nice motion graphics background and a study in how to build a thick comp from a single element. You'll have to wait a few weeks to get this one, but I hope you like it!

 

 

MAX has come and gone and while it's not really in the purview of my scope of work, we did announce some very nifty things.  Flash for the iPhone was both a YES and NO kind of answer.  YES, use Flash to build iPhone apps.  NO - no flash player for the iPhone yet. 

I've been asked to jump on the Premiere Pro forum for a short while and I've found the group there to be very well informed and a lively forum.  If you've got questions about Premiere Pro, then I highly suggest you visiting this forum as it's got a good group.

I'm playing with an MXO2 Mini on PC and Premiere Pro.  Initial impressions are good, but a coworker pointed out some negatives.  I'll be doing some more work on it today.  One of the things that impressed me thus far was the encoding speed and quality of their own MAX technology.  I took the standard CS4 demo assets (P2 720p24) that are about a minute long and encoded it in Matrox's YouTube HD preset (H.264).  It did it in about 30 seconds. Nice...

             

Lastly, we'll likely have some news next week - sorry no more details than that.  Also, Premiere Pro 4.2 has been announced and will be available later this month.  There's got to be some kind of irony there - The very first version of Premiere I played with was the original 4.2 - way back in 1998!

October 8, 2009

Adobe Beginner Classes #29 is live!

This looks to be another four part series.  The first part here is covering some of the building blocks, but trust me they are still very interesting! Click Play below and view the final composition and then read on for some more detail.

I have to say that I am really bummed that my screen recording did such a horrible job of capturing the actual playing of the QuickTime file.  However, I put it up on YouTube and hopefully you get a sense of what we're trying to do.  Let me know what you think as always.

I've been blessed to hear that a lot of big companies have said that they've watched the videos and it's always gratifying to learn that your work is being consumed and appreciated.  No, this isn't a call for compliments - rather a chance for me to say thank you for watching.

October 6, 2009

Adobe Beginner Classes #28 is live!

...it's been online for a while and I'm rather proud of this one...

I enjoy all of the content creation I get to do - from Twitter, to this blog to Adobe TV.  Yet, some bits are just more memorable to you than others and Episode #28 is one of those for me.


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I like it for two basic reasons.  First, it's decent looking and when you know as many great AE artists as I do, it's hard for you to call anything you do even 'decent.'  Second, it's a good tutorial that represents what I hope to accomplish with viewers - it teaches them something useful about After Effects and yet is not so crazy as to scare people off.

This one is comparatively long - about 24 minutes, but I do think it worth it and I hope you'll come along for the ride.  Consider subscribing to my show on Adobe TV.  Or via Adobe Media Player.

I have to find the project file later today and when I do, I'll edit this post and let you download it.