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Render Taxes

Today, I’d like to talk about a popular subject… I’d like to talk to about taxes.  Or more specifically “render taxes” as it relates to non-linear editors.  It’s been said that everyone pays taxes.  In the case of video editing workflows, everyone has to render their media at some point, which takes time (tax = time) and hence the concept of a ‘render tax’.

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Premiere Pro CC for Broadcasters

For the last several years I have spent a fair amount of my time working with a large number of broadcasters, media & entertainment companies, large post production houses, networks and even a film maker or two.  While there is a ton of information out there about Premiere Pro CC for users of all types, I wanted to write about how the latest version of Premiere Pro is ideal for broadcasters and other media houses.  Whether you’re an executive, management or a creative within a media organization, this post is my own take on how the workflows and features of Premiere Pro CC make creating and publishing media easier than ever before.

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KSL switches to Premiere Pro CS6

Just a quick post here. KSL which is an interesting broadcaster out of Salt Lake CIty, UT has switched over to Premiere Pro for its news operations.  They looked at native editing, tight deadlines and integration with other systems such as Bitcentral as key components of the decision.  Take a look at the PDF link here

 

AE & Me

While I tend to focus on many other things for Adobe these days, I used to spend a large chunk of my time in After Effects.  If you’d like to check out my story on After Effects, check out this link: http://blogs.adobe.com/aftereffects/2013/02/ae-dennis-radeke.html

The whole series, including lots of people much more interesting than myself, can be found here: http://blogs.adobe.com/aftereffects/category/ae-me

NVIDIA Maximus and Premiere Pro CS5.52

With the advent of version 5.52 of Premiere Pro, Adobe offered support for what NVIDIA calls Maximus on the PC platform.  Maximus in essence is a Quadro card combined with a Tesla card.  Okay, what’s a Tesla card?  Basically, it’s a Quadro card without the display outputs – essentially, a headless GPU processing powerhouse.

I wanted to take what I had done with the NVIDIA Quadro card comparison and apply the same tests to the Maximus card set I have.  Read on, to learn the results.

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Diving into NVIDIA GPU’s and what they mean for Premiere Pro

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Without apology, this article is long – a necessary result in trying to present my findings.  Bookmark the link, copy the text or download this PDF if you wish to read at your leisure and refer back to.

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Details on the Production Premium switching offer

What a crazy second half we’re off to.  Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks.  The blogosphere and twittersphere have been going crazy within our creative community.  Recently, that’s been accentuated by Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.  Learn more about switching and the Switcher promotion here

Unfortunately, with all good intentions, it sometimes generates a certain amount of confusion and at the request of a friend and coworker, I’m here to set the record straight on the details of Adobe’s current promotional offer for FCP and Avid users.

First off – the details of the offer is here.

Save 50% off Adobe® Creative Suite® 5.5 Production Premium or Adobe Premiere® Pro CS5.5 software if you own Apple Final Cut Pro or Avid Media Composer with offer code SWITCH. Offer ends September 30, 2011. See terms.

This offer is available to editors interested in switching from their current tool of choice to Premiere Pro or Production Premium.  I previously had a couple of people ask me about switching from Sony Vegas. Our initial idea was to offer an upgrade path for FCP users who were feeling stranded, but then as we moved forward, we opened it to Avid Media Composer, Grass Valley Edius or Sony Vegas owners too.

While my personal focus is clearly in the US, Adobe is a global company.  As such, this Switcher offer is available on adobe.com worldwide (“SWITCH” promo code) with the exception of Japan. We will be adding Japan soon!

Sometimes things happen that cause some trouble.  Rarely – but it happens.  If you’re having trouble with purchasing or using the promo code SWITCH, contact Adobe Customer Service in your region: http://www.adobe.com/support/contact

A final closing note for you to consider:  This offer is definitely, definitely a temporary thing and if you’re at all on the bubble about doing it or not, I encourage you to consider it.  As I’ve said previously, I’ve never seen anything like this from Adobe and honestly, I expect the powers that be to wake up one day and say, “What were we thinking.”  So don’t say that you weren’t warned! ;-)

Backing up Adobe’s commitment to Pro’s – making it easy to switch

Over the last couple of weeks with Apple’s recent announcements, we’ve had a lot of attention focused on Adobe’s digital video and audio group (DVA) and for the vast majority of it, it’s been great.  People are seeing (for the first time in some cases) Adobe’s genuine commitment to our customers, users of all types and in particular video professionals.

But times continue to be tough and despite possibly getting your $300 back, you’re faced with a daunting decision – stay the course or look for something new that will support your creative vision and your wallet?

I’m very excited to say that Adobe is working hard: not only at making great products that work for professionals, but at making the decision to try and/or purchase Adobe Production Premium as absolutely easy as possible.

Today we announced a program that will allow users of FCP and Avid to painlessly switch over to Adobe Production Premium at a price that I’ve frankly never seen in my 6.5 years at Adobe.  To top that off, while my personal focus is North America, this offer is WORLDWIDE, so no one is being left out!

So, lets not belabor this – it’s a ‘such-a-deal’ (spoken in my best, thick NY/NJ accent) and as an Apple or Avid owner,  if you’ve considered Production Premium in the past but haven’t done it yet – now’s the time.

In the news room – Adobe Announces Switch Program

More info and eligibility requirements

Taking the plunge (Promo Code: SWITCH) – Production Premium Offer

Not sure what all the hubbub’s about but interested in kicking the tires? Try Adobe Production Premium CS5.5 for FREE for 30 days

Premiere Pro on a Mac – what is the truth?

Premiere Pro CS5 has been a successful release by any measure and many people have come to know about the Mercury Playback Engine.  What’s been less clear is what the MPE really is and what it means for users of both Mac and PC.

So to begin, it makes sense to start with defining what MPE is.  It is NOT(!) just about hardware GPU acceleration.

The Mercury Playback Engine is three discrete components:

  • 64-bit native application – as opposed to 32-bit like most applications
  • 64-bit memory addressing – use more RAM
  • GPU hardware acceleration for effects – ‘go faster juice’ for your system

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Premiere Pro CS5 maintenance – two great tips!

Previously, I had put up a post around CS4 and how to trash your prefs and I’ve referenced this link for the better part of a year when addressing some of the questions on the Adobe Premiere Pro support forum.

With CS5, we’ve updated the feature so that you do not have to dig into the directories in order to trash your preferences.  When launching Premiere Pro from either Mac or PC you can hold down a couple of keys while launching to automatically throw away your preferences.

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