The Genesis Project

With the advent of version 5.52 of Premiere Pro, Adobe offered support for what NVIDIA calls Maximus on the PC platform.  Maximus in essence is a Quadro card combined with a Tesla card.  Okay, what’s a Tesla card?  Basically, it’s a Quadro card without the display outputs – essentially, a headless GPU processing powerhouse.

I wanted to take what I had done with the NVIDIA Quadro card comparison and apply the same tests to the Maximus card set I have.  Read on, to learn the results.

Continue reading “NVIDIA Maximus and Premiere Pro CS5.52″ »

Posted by Dennis Radeke on December 13, 2011 2:56 PM | Permalink | Comments ( 8 )

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Continue reading “Diving into NVIDIA GPU’s and what they mean for Premiere Pro” »

Posted by Dennis Radeke on October 05, 2011 1:41 PM | Permalink | Comments ( 15 )

What a crazy second half we’re off to.  Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks.  The blogosphere and twittersphere have been going crazy within our creative community.  Recently, that’s been accentuated by Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.  Learn more about switching and the Switcher promotion here. 

Unfortunately, with all good intentions, it sometimes generates a certain amount of confusion and at the request of a friend and coworker, I’m here to set the record straight on the details of Adobe’s current promotional offer for FCP and Avid users.

First off – the details of the offer is here.

Save 50% off Adobe® Creative Suite® 5.5 Production Premium or Adobe Premiere® Pro CS5.5 software if you own Apple Final Cut Pro or Avid Media Composer with offer code SWITCH. Offer ends September 30, 2011. See terms.

This offer is available to editors interested in switching from their current tool of choice to Premiere Pro or Production Premium.  I previously had a couple of people ask me about switching from Sony Vegas. Our initial idea was to offer an upgrade path for FCP users who were feeling stranded, but then as we moved forward, we opened it to Avid Media Composer, Grass Valley Edius or Sony Vegas owners too.

While my personal focus is clearly in the US, Adobe is a global company.  As such, this Switcher offer is available on adobe.com worldwide (“SWITCH” promo code) with the exception of Japan. We will be adding Japan soon!

Sometimes things happen that cause some trouble.  Rarely – but it happens.  If you’re having trouble with purchasing or using the promo code SWITCH, contact Adobe Customer Service in your region: http://www.adobe.com/support/contact

A final closing note for you to consider:  This offer is definitely, definitely a temporary thing and if you’re at all on the bubble about doing it or not, I encourage you to consider it.  As I’ve said previously, I’ve never seen anything like this from Adobe and honestly, I expect the powers that be to wake up one day and say, “What were we thinking.”  So don’t say that you weren’t warned!

Posted by Dennis Radeke on July 14, 2011 10:51 AM | Permalink | Comments ( 14 )

Over the last couple of weeks with Apple’s recent announcements, we’ve had a lot of attention focused on Adobe’s digital video and audio group (DVA) and for the vast majority of it, it’s been great.  People are seeing (for the first time in some cases) Adobe’s genuine commitment to our customers, users of all types and in particular video professionals.

But times continue to be tough and despite possibly getting your $300 back, you’re faced with a daunting decision – stay the course or look for something new that will support your creative vision and your wallet?

I’m very excited to say that Adobe is working hard: not only at making great products that work for professionals, but at making the decision to try and/or purchase Adobe Production Premium as absolutely easy as possible.

Today we announced a program that will allow users of FCP and Avid to painlessly switch over to Adobe Production Premium at a price that I’ve frankly never seen in my 6.5 years at Adobe.  To top that off, while my personal focus is North America, this offer is WORLDWIDE, so no one is being left out!

So, lets not belabor this – it’s a ‘such-a-deal’ (spoken in my best, thick NY/NJ accent) and as an Apple or Avid owner,  if you’ve considered Production Premium in the past but haven’t done it yet – now’s the time.

In the news room – Adobe Announces Switch Program

More info and eligibility requirements

Taking the plunge (Promo Code: SWITCH) – Production Premium Offer

Not sure what all the hubbub’s about but interested in kicking the tires? Try Adobe Production Premium CS5.5 for FREE for 30 days

Posted by Dennis Radeke on July 01, 2011 1:16 PM | Permalink | Comments ( 3 )

Premiere Pro CS5 has been a successful release by any measure and many people have come to know about the Mercury Playback Engine.  What’s been less clear is what the MPE really is and what it means for users of both Mac and PC.

So to begin, it makes sense to start with defining what MPE is.  It is NOT(!) just about hardware GPU acceleration.

The Mercury Playback Engine is three discrete components:

• 64-bit native application – as opposed to 32-bit like most applications
• 64-bit memory addressing – use more RAM
• GPU hardware acceleration for effects – ‘go faster juice’ for your system

Continue reading “Premiere Pro on a Mac – what is the truth?” »

Posted by Dennis Radeke on March 07, 2011 5:03 PM | Permalink | Comments ( 18 )

Previously, I had put up a post around CS4 and how to trash your prefs and I’ve referenced this link for the better part of a year when addressing some of the questions on the Adobe Premiere Pro support forum.

With CS5, we’ve updated the feature so that you do not have to dig into the directories in order to trash your preferences.  When launching Premiere Pro from either Mac or PC you can hold down a couple of keys while launching to automatically throw away your preferences.

Continue reading “Premiere Pro CS5 maintenance – two great tips!” »

Posted by Dennis Radeke on February 09, 2011 4:27 PM | Permalink | Comments ( 9 )

I’ve discussed Hearst TV previously, but with the publishing of a new showcase article, it’s worth discussing again.  On the top left of the web page is a link to viewing the video – this is the best part in my opinion.  Read on for some more insight into what Hearst is doing.

Continue reading “Hearst TV – Continuing to migrate to Adobe Premiere Pro” »

Posted by Dennis Radeke on November 19, 2010 6:32 PM | Permalink | Comments ( 0 )

If you’re in the Boston area and interested in learning more about Production Premium CS5 as well as one of the best professional videography associations around, then you’ll want to visit Monday night’s NPVA meeting this coming Monday.

I’ll be doing an overview of CS5 for the assembled people and taking questions.  I love doing these kinds of things because I can be there to help people get answers to the questions that are really important to them.  So, if that’s you, I hope you’ll stop on by.  The details are on the link below.

NPVA.org

Posted by Dennis Radeke on November 10, 2010 6:40 PM | Permalink | Comments ( 0 )

If you’re interested in learning about DSLR workflows, be sure to visit B&H tomorrow to participate in my seminar/class on DSLR work with Adobe Production Premium CS5.

In addition to showing how Premiere Pro and other Adobe applications, my goal is to bring some of the accessories that go with DSLR cameras.  I’ll be bringing some rigs for mounting the cameras and talking about what I’ve used and liked.

Register for the event here

I look forward to seeing you there!

Posted by Dennis Radeke on November 10, 2010 6:24 PM | Permalink | Comments ( 0 )

To me this is big news.  I imagine the paper boy yelling, “Get you’re news here! Audition comes to the Macintosh! Read all about it!” Okay, perhaps that’s dating myself, but a little nostalgia never hurt anyone!

Yesterday, Adobe posted a beta version of Audition to the site and if you’re a Mac fan, I hope you’ll take the time to download it, give it a try and tell us what you think.  Bringing Audition to the Mac was the #1 feature request of users and as we’ve been making a huge effort to make all of our core applications cross-platform, this is a huge announcement.

Continue reading “Audition comes to the Mac! Free beta available for download” »

Posted by Dennis Radeke on November 09, 2010 10:23 AM | Permalink | Comments ( 0 )