Premiere Pro CC for Broadcasters

For the last several years I have spent a fair amount of my time working with a large number of broadcasters, media & entertainment companies, large post production houses, networks and even a film maker or two.  While there is a ton of information out there about Premiere Pro CC for users of all types, I wanted to write about how the latest version of Premiere Pro is ideal for broadcasters and other media houses.  Whether you’re an executive, management or a creative within a media organization, this post is my own take on how the workflows and features of Premiere Pro CC make creating and publishing media easier than ever before.

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Keyboard shortcuts: vital to working quickly

I’ve been cleaning up email this morning and while doing so, I came across one from Logic Keyboard.  It reminded me of one of my strongly held personal beliefs: the very best editors, the ones who work quickly, always know their keyboard shortcuts.

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Adobe video roadshow coming in January ’09

With Apple pulling out of their own MacWorld show, it’s certainly a sign that trade shows are more difficult to justify in today’s tough economy.  Adobe is really no different and it’s not infrequent that I hear from customers saying, "when are you coming to do a show?"

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AVCHD: "No, it’s really native"

Just a quick story from yesterday: I was at the Sports Video Group show in New York which is focused on broadcast sports technology and during a slow time the Canon guy came up to me.  He asked me, "So I hear the latest version of Premiere Pro can play AVCHD natively.  Is it really native or is it just native?"

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Another pair of great resources for Ps and Ae

To say I wander the web would be a slight exageration.  I hover over certain areas incessantly (particularly tech and baseball) but occasionally, I stumble on a resource that I want to pass on.

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Local NY: Upcoming events + NAB on Sunday


I’ve got a couple of local events coming up in New York City and if you’re interested in seeing Production Premium CS3 or asking me questions about it, you might want to check out the following.

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Upcoming events: Boston 5/1, NYC 5/3

Okay, okay, I know – I should post information about events I’m a part of before this, but let’s face it, I’m still getting up to speed on this whole blogging thing.

5/1 – Adobe/Matrox event at reseller 1Beyond. Check out link for more information

5/3 – Adobe event at TekServe in downtown Manhattan. Event is at 6PM and if you’re a New Yorker, you know where TekServe is (23rd street)

Moving forward, I’ll try to be more transparent about my whereabouts if it’s something worthwhile.

Random note – I’ll be trying to move my blog entries and administration to Contribute CS3 shortly. Hopefully, this will mean cleaner administration, better entries and better tracking. Right now, I’m doing it using the web interface of Moveable Type. Stay tuned

After Effects 101 Tutorial: conTEXTual Blur

Included in the download file is an After Effects Project file for AE7 and a .ffx file which is an animation preset with the right filters.

This file shows what can be done to text with the idea of using it as a motion graphics element. Turn on the CC Kaleida FX to see an even more extreme example.

conTEXTual Blur


It’s out, it’s official – let’s talk

You might be saying, “Okay, finally!” and I would be agreeing with you. We’re all extremely excited about yesterday’s launch and the impact we hope it has on the creative public. Every person and part of Adobe feels like a proud mother with her newest baby which in this case is ‘babies’ as in 13 new products.

Some thoughts and questions:

– The new logos. Gone are the feather of Photoshop which we only had for two versions. Gone are the x-ray type logos of the video products. Everything has a two letter periodic-like abbreviation or rune for a logo. Initially, I was skeptical, but I kind of like it now. What are your thoughts?
– Press coverage. There’s a ton of it and most of it seems very positive. Wade into the sea of HTML, PDFs and print magazines to find the information you’re looking for…
– Master Collection. I’d like to call this the ‘all-you-can-eat’ version. If you’re a single person creative that spans print, web and video, we’ve got the product for you. I’m concerned that some people will buy this and think they can split it up, with web on one computer, print for my buddy and I’m on the video suite on a third computer. Nope. Two activations on two computers which is your standard license agreement. If I were a customer, I might be upset until I think about the price – $2495 is pretty aggressive for all of that product.
– more public betas. It seems that we announced that we would put more of the products on the Adobe Labs site as public betas. Premiere Pro and After Effects will be up around the NAB time frame. Soundbooth and Photoshop are already there.
– the event/webcast. I was actually one of the few Adobe employees that was allowed to be there and despite the technical glitch, it was a terrific event and a lot of fun for our customers and Adobe. Gina, Greg and Bob were all terrific in highlighting some of what makes CS3 go. The location was in NYC was of course, very NYC chic – white warehouse, spartan design and of course the obligatory bars in all locations…Maybe it was that cosomopolitan with the dry ice in the bottom that woke me up early this morning…
– old friends and new. Of course, this event wouldn’t be much without some friends and I saw some old friends and made new. Everyone there was excited and having a blast.

Some of the features that I like best weren’t shown on yesterday’s webcast. Let me run down a couple of them:

In Photoshop – the 3D integration in the Extended version is in my opinion going to change how design for 3D is done. We’re now allowing you to import 3DS, DXF and U3D models among others right into Photoshop so you can apply textures to the models without having to open up your 3D modeling program.

I also saw Russell Brown (A separate post on him in the future!) showing off the Photoshop animation palette. The guy was basically animating like AE in Photoshop! It was crazy, but very cool.

In After Effects – The Shape Layers feature is very, very, VERY practical in my opinion. For the entry level person, this will be a great tool for creating motion graphics designs and elements. Simple, easy, fast. That’s what all level of users need.

Brainstorm – Another innovative way to overcome ‘creatives block’. Select some parameters and let Brainstorm present you some variations on them for you. Very intuitive and visual.

In Encore – Take the same interactivity and output it as a SWF. Interactive web with video from a DVD authoring application…sweet. I also think Mac users who don’t need the scripting of DVD Studio Pro are going to find Encore on the Mac very appealing because of the Photoshop integration which is second to none.

In Premiere Pro – It’s back to the Mac. Let me say it again. It’s back on the Mac! We’re all thrilled to have it back and show Mac people what we can do with Dynamic Link, Clip Notes, color correction, etc…These are old features for PC people, but really new to the Mac community.

The time remapping you saw which is terrific, but I also like a couple of the simple things like flex bins which are allowing users to have multiple folders of media open in Premiere Pro at the same time. Also, the replace clip command which retains keyframes and effects but replaces the actual media.

Rather than go on and on, let me point you to the Adobe website and check out the individual product pages which have all been updated to reflect new versions with flash movies, pdfs, and resources to get you equipped. It all makes for a great Wednesday.

March 27th – in case you haven’t heard

For a software company, we’re positively becoming blabbermouths. The Labs website for Adobe has been a real positive for the company and more importantly for our customers. Announcing and posting public betas of Photoshop CS3, Soundbooth, beta FlashPlayers, etc… Yesterday we’re talking up Apollo and now talking about a new webcast with the official launch of CS3. While this information and invitation has been out there for a while, I don’t know how many people have seen it – so enter the little blog that could and add to that list of people who have!

CS3 Launch Event

Labs website is here

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