Main

Render Taxes

Today, I’d like to talk about a popular subject… I’d like to talk to about taxes.  Or more specifically “render taxes” as it relates to non-linear editors.  It’s been said that everyone pays taxes.  In the case of video editing workflows, everyone has to render their media at some point, which takes time (tax = time) and hence the concept of a ‘render tax’.

Continue reading “Render Taxes” »

Premiere Pro CC for Broadcasters

For the last several years I have spent a fair amount of my time working with a large number of broadcasters, media & entertainment companies, large post production houses, networks and even a film maker or two.  While there is a ton of information out there about Premiere Pro CC for users of all types, I wanted to write about how the latest version of Premiere Pro is ideal for broadcasters and other media houses.  Whether you’re an executive, management or a creative within a media organization, this post is my own take on how the workflows and features of Premiere Pro CC make creating and publishing media easier than ever before.

Continue reading “Premiere Pro CC for Broadcasters” »

KSL switches to Premiere Pro CS6

Just a quick post here. KSL which is an interesting broadcaster out of Salt Lake CIty, UT has switched over to Premiere Pro for its news operations.  They looked at native editing, tight deadlines and integration with other systems such as Bitcentral as key components of the decision.  Take a look at the PDF link here

 

Diving into NVIDIA GPU’s and what they mean for Premiere Pro

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Without apology, this article is long – a necessary result in trying to present my findings.  Bookmark the link, copy the text or download this PDF if you wish to read at your leisure and refer back to.

Continue reading “Diving into NVIDIA GPU’s and what they mean for Premiere Pro” »

Backing up Adobe’s commitment to Pro’s – making it easy to switch

Over the last couple of weeks with Apple’s recent announcements, we’ve had a lot of attention focused on Adobe’s digital video and audio group (DVA) and for the vast majority of it, it’s been great.  People are seeing (for the first time in some cases) Adobe’s genuine commitment to our customers, users of all types and in particular video professionals.

But times continue to be tough and despite possibly getting your $300 back, you’re faced with a daunting decision – stay the course or look for something new that will support your creative vision and your wallet?

I’m very excited to say that Adobe is working hard: not only at making great products that work for professionals, but at making the decision to try and/or purchase Adobe Production Premium as absolutely easy as possible.

Today we announced a program that will allow users of FCP and Avid to painlessly switch over to Adobe Production Premium at a price that I’ve frankly never seen in my 6.5 years at Adobe.  To top that off, while my personal focus is North America, this offer is WORLDWIDE, so no one is being left out!

So, lets not belabor this – it’s a ‘such-a-deal’ (spoken in my best, thick NY/NJ accent) and as an Apple or Avid owner,  if you’ve considered Production Premium in the past but haven’t done it yet – now’s the time.

In the news room – Adobe Announces Switch Program

More info and eligibility requirements

Taking the plunge (Promo Code: SWITCH) – Production Premium Offer

Not sure what all the hubbub’s about but interested in kicking the tires? Try Adobe Production Premium CS5.5 for FREE for 30 days

Adobe Beginner Classes Episodes #39-44 are live

I’ve started a couple of ‘sub-series’ in this group: Premiere Pro Basics and Photoshop Basics.  I’ve found that many people are still just getting started and are at a lost for where to get some foundational knowledge.  Hopefully, some of these episodes will help.

Continue reading “Adobe Beginner Classes Episodes #39-44 are live” »

Production Premium workshop in Boston 11/15

If you’re in the Boston area and interested in learning more about Production Premium CS5 as well as one of the best professional videography associations around, then you’ll want to visit Monday night’s NPVA meeting this coming Monday.

I’ll be doing an overview of CS5 for the assembled people and taking questions.  I love doing these kinds of things because I can be there to help people get answers to the questions that are really important to them.  So, if that’s you, I hope you’ll stop on by.  The details are on the link below.

NPVA.org

HDSLR event tomorrow at B&H

If you’re interested in learning about DSLR workflows, be sure to visit B&H tomorrow to participate in my seminar/class on DSLR work with Adobe Production Premium CS5.

In addition to showing how Premiere Pro and other Adobe applications, my goal is to bring some of the accessories that go with DSLR cameras.  I’ll be bringing some rigs for mounting the cameras and talking about what I’ve used and liked.

Register for the event here

I look forward to seeing you there!

Webinars for Final Cut Editors

There have been a lot of FCP editors that have started looking seriously at Premiere Pro and Production Premium as a greater part of their workflow.  The performance of Premiere Pro, it’s 64-bit native application, GPU goodness and more have turned some heads.

If you’re one of those people who have been curious about what all the ‘hub-bub’ is about from a FCP perspective, then these webinars are for you!  Read on for the details and line up from industry experts!

Continue reading “Webinars for Final Cut Editors” »

Audition comes to the Mac! Free beta available for download

To me this is big news.  I imagine the paper boy yelling, “Get you’re news here! Audition comes to the Macintosh! Read all about it!” Okay, perhaps that’s dating myself, but a little nostalgia never hurt anyone!

Yesterday, Adobe posted a beta version of Audition to the site and if you’re a Mac fan, I hope you’ll take the time to download it, give it a try and tell us what you think.  Bringing Audition to the Mac was the #1 feature request of users and as we’ve been making a huge effort to make all of our core applications cross-platform, this is a huge announcement.

Continue reading “Audition comes to the Mac! Free beta available for download” »

Copyright © 2014 Adobe Systems Incorporated. All rights reserved.
Terms of Use | Privacy Policy and Cookies (Updated)